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Scooped by
Robin Good
June 20, 2011 7:14 AM
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Google looks to have started rolling out its latest Panda update over the weekend, with many sites claiming they are seeing a boost in their search traffic.
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Scooped by
Robin Good
June 17, 2011 2:30 AM
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We are expecting Google to release the Panda 2.2 update any day now, in fact - we asked if Google already released it. There is more speculation surfacing now in two WebmasterWorld threads that it is indeed rolling out and not only rolling out but there are signs of recoveries.
Now, I do not have official confirmation from Google on if it is rolling out now and also if it did roll out, if it was designed to fix the false positives (those that got hit by Panda and should not have).
I hope by the time this post goes live - yes, I pre-wrote it as I am on a plane most the day - that Google will confirm or deny it on the Google Webmaster Blog.
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Scooped by
Robin Good
June 17, 2011 2:28 AM
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This month at the Search Marketing Expo (SMX) Advanced conference in Seattle, the Farmer/Panda Google algorithm update (now shortened to just "Panda") was once again the topic of conversation. Except this time, the discussion was around Panda version 2.2.
Matt Cutts, head of Google's Web spam team, confirmed that a new iteration of Panda (version 2.2) has been approved internally, but was not yet rolled out. There's some speculation that it's been rolling out this week, but no confirmation from Google has come as of press time.
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Scooped by
Robin Good
June 16, 2011 3:25 AM
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In 2005, Google’s John Lamping was a guest speaker giving a presentation titled On the internet, nobody knows you’re a dog (pdf) to a class at Berkeley on the Quality of Information. In his talk he asked and answered questions such as:
Why is the Daily Californian advertising German pages? How much can the spam industry make by spamming search engines?
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Scooped by
Robin Good
June 14, 2011 10:31 AM
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After Google rolled out its Panda algorithm update earlier this year, Mahalo, run by Jason Calcanis, got hit hard, and the company had to reduce its staff by (webProNews: Calacanis Talks Panda Update and Expert Content, Bets on Video: After Google...
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Scooped by
Robin Good
June 13, 2011 2:08 AM
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The war on low-quality content and content farming kicked into high gear last February when Google released “Panda”, an update to its complex ranking algorithm.
According to Google’s official blog post “the update was designed to reduce ranking for low quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” But as anyone in the field would expect, SEO pros and website owners immediately began debating the merits.
This change brought back memories of the uproar over the 2003 update “Florida” that took some of the highly ranked sites by storm.
With “Panda” there were websites that were highly ranked before February 24 that became endangered overnight, some witnessing up to a 40% drop in traffic.
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Scooped by
Robin Good
June 12, 2011 2:59 AM
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Google is facing a big problem with spam. That’s not a secret. In fact, it’s why Google released a bloodthirsty Panda into the wild to destroy as much spam as was physically (or electronically) possible.
However, while some of the worst offenders were removed – especially when it came to content mills and more blatantly thin sites – the Panda algorithm update didn’t fix things.
Here’s the way one of my Twitter followers so aptly put it: “Why does every Google search result I come up with redirect me to advertisers?”
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Scooped by
Robin Good
June 12, 2011 2:41 AM
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Matt Cuts: The general rule is to push stuff out and then find additional signals to help differentiate on the spectrum. We haven’t done any pushes that would directly pull things back. We have recomputed data that might have impacted some sites. There’s one change that might affect sites and pull things back.
Yes, this is a manually run algorithm and with only 2 updates to the update, no recoveries have been marked. Will 2.2 reverse that, I am not sure but time will tell.
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Scooped by
Robin Good
June 9, 2011 4:55 PM
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Once I started realizing that the consequences of Google Panda on MasterNewMedia were not going to go away anytime soon, I completely stopped worrying about Google and begun devoting my time and resources to my most important asset: readers and fans.
I also started to wonder whether there could be a way, maybe in the future, to escape from this apparent Google stranglehold without simultaneously becoming also a victim of your own virtue.
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Scooped by
Robin Good
June 9, 2011 4:52 PM
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One of the bigger pieces of news -- certainly for webmasters and SEOs -- from our SMX Advanced conference this week is that Google will soon be releasing...
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Scooped by
Robin Good
June 9, 2011 4:08 AM
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At SMX Seattle, Matt Cutts fielded some live questions, spoke about Panda iterations to come and reminded marketers of the value of high-quality content.
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Scooped by
Robin Good
June 7, 2011 4:53 PM
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As I noted in the June 2011 Google report, there is some early indication that Google is doing a new Panda release now. A WebmasterWorld thread has people taking notice of the ranking changes as of last night after 6pm EDT.
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Scooped by
Robin Good
June 6, 2011 6:18 PM
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As the publisher of MasterNewMedia, I am reporting a positive and sudden reversal of traffic and AdSense revenue on at least part of my Pandalized content. The increase in overall traffic is not major, but overall AdSense revenue is up 30-35% and there is already at least one other report inside the Google webmaster Central forum jsut reporting similar data.
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Scooped by
Robin Good
June 18, 2011 5:05 AM
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Talk to publishers about Google's Panda update, and chances are you'll find at least a few who haven't had a pleasant experience.
Google's goal of cleaning up its index may be desirable, and perhaps even necessary, but many publishers feel their legitimate websites were collateral damage.
Take TravBuddy, a "free site for people who love to explore the world around them." It's innocuous enough. According to Eric Bjorndahl, the site's co-founder, TravBuddy is home to a large, vibrant community, and the site has been a Webby Honoree for four years in a row.
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Scooped by
Robin Good
June 17, 2011 2:30 AM
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Earlier this year, we had a conversation with John Citrone, editor of the online writing community Xomba.com, which fell victim to Google’s Panda update. He gave us a preview of a redesign of the site, which had been in the works for some time prior to the update, as he told us the company saw the update coming and started preparing for it last summer.
“Around the first of the year, we began creating a new site design with new community networking features for people who want to express themselves in more than 140 characters,” he told us. “Our new design will reduce or eliminate our dependence on Google to bring us traffic through its search results; our focus is to build a community of people who want to network with each other and share their experiences and their passions.”
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Scooped by
Robin Good
June 16, 2011 10:42 AM
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Hit By Panda In a recent comment someone shared the fate of Patrick Jordan, owner of justanotheripadblog.com. Since the Panda update happened, some scraper websites (monetized by Google AdSense) have started outranking Patrick for his own content.
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Scooped by
Robin Good
June 15, 2011 3:13 AM
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The latest Google Webmaster Central video from Matt Cutts talks about home page content.
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Scooped by
Robin Good
June 14, 2011 10:31 AM
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Six best practices to protect your site when Google eliminates low-quality content.
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Scooped by
Robin Good
June 12, 2011 5:04 AM
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Here’s why you need to claim your curated content. The Google Panda update remains a huge threat to websites that are publishing stolen content, “thin” content with little original material, and low quality content of all kinds.
You can be sure that Panda is just an opening salvo in what will be an ongoing war against skrapers, content thiefs, and content cheats of all kinds.
So the first thing to remember is that when curating, you blooooody better be adding value by making comments, evaluations, opinions, adding context, giving guidance, and making sure that you are not just taking other people’s content and publishing it on your site. Because the Panda will eat you!
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Scooped by
Robin Good
June 12, 2011 2:44 AM
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Google’s Panda / Farmer / Scraper update burned down a whole ass-load of websites. The latest algo update has been documented all over the web. In fact, it’s overkill. I’m so tired of SEOs talking about it… I’m going to kick a panda. Or a farmer. Whichever I see first.
To find out what SEO strategies you can implement post-panda, I interviewed a few SEOs friends.
I asked the questions and the SEO panel developed these strategies to help you grow a set… oops, I mean grow website traffic to your shitty, scraped content filled, backasswards disaster you like to call a website.
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Scooped by
Robin Good
June 12, 2011 2:40 AM
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Google’s Matt Cutts spoke in a Q&A session with Danny Sullivan at SMX Advanced this week, and discussed the Panda update, among other things.
A lot of sites have been critical of Google for returning results that are scraped versions of their orignal content. Cutts is quoted as saying in a liveblog of the session, “A guy on my team [is] working on that issue. A change has been approved that should help with that issue. We’re continuing to iterate on Panda. The algorithm change originated in search quality, not the web spam team.”
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Scooped by
Robin Good
June 9, 2011 4:54 PM
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[Translate] Google Believes Panda Improved Search, But Fails to See the Collateral Damage We’ve been running around Google since they launched their defective Panda algorithm back on February 24, 2011....
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Scooped by
Robin Good
June 9, 2011 4:48 PM
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Original content owners can jump for joy as Google continues rolling out Panda updates to thwart scraper sites.
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Scooped by
Robin Good
June 9, 2011 2:13 AM
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Eric Enge: Let’s chat about some of the patents that might be playing a role in Panda 1, 2, 3, 4, 5, 6, 7 and beyond. I would like to get your thoughts on what signals are used for measuring either content quality or user engagement.
Bill Slawski: I’ve been looking at sites impacted by Panda. I started from the beginning with remedial SEO. I went through the sites, crawled through them, looked for duplicate content issues within the same domain, looked for things that shouldn’t be indexed that were, and went through the basic list that Google provides in their Webmaster Tools area.
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Scooped by
Robin Good
June 6, 2011 6:20 PM
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Google’s Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial thing.
On the other hand, in time it has the potential to truly improve search quality and evolve information retrieval.
It simultaneously destroys SEO-reliant sites that have leveraged Google’s vulnerabilities, while it emphatically raises the entry to organic search as a marketing channel.
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