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Scooped by
Robin Good
July 2, 2011 2:52 AM
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If you’ve used google to search something this week then chances are you’ve noticed some minor cosmetic differences they have implemented, such as the black toolbar at the top and the options on the left of your search results.
As an average user this might be all that you have seen and not taken much notice, but the reality is that this is just the tip of the iceberg of an entire suite of new products and changes that Google is rolling out this summer.
Changes that will affect what you use Google for, how your search results are delivered to you, what makes certain websites rank higher than others, and your overall activity on the web.
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Scooped by
Robin Good
June 28, 2011 3:46 AM
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It seems as if Facebook has developed something of a shoot first ask questions later kind of mentality.
You may recall last week when Roger Ebert’s Facebook page was removed after complaints about him (following controversial comments made about the death of Jackass cast member Ryan Dunn).
It was reinstated shortly thereafter. You may also remember David Fagin, who decided to sue Facebook for a dollar after he was blocked from sending friend requests, and labeled a spammer.
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Scooped by
Robin Good
June 28, 2011 3:43 AM
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Wondering how to respond to Google’s recent algorithm changes (known as Panda)?
In an interview with Wired Magazine, Udi Manber, Google’s head of search, said that Google will make as many as 550 changes to its search algorithm this year. One of the bigger changes happened this past winter in what has been called the Panda or Farmer update.
According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.
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Scooped by
Robin Good
June 27, 2011 2:57 AM
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Over the past few months I've made a number of changes to Liliputing and Mobiputing in an effort to recover from a loss of Google search engine traffic following the company's Panda update. Here are some of the things I've done. You can find more details and the back story below.
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Scooped by
Robin Good
June 26, 2011 11:31 AM
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Google’s panda update altering the algorithm so significantly that almost 12% of all searches have been affected implies that some fairly radical alterations have been made. That signifies that the “symptoms” or effects of Google Panda would doubtless manifest in totally different ways.
In this article, I’m going to dive into the various situations that I’ve personally seen brought on by Google Panda.
Significant Visitors Drop Though Main Keywords are Nonetheless Ranking Well
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Scooped by
Robin Good
June 26, 2011 10:56 AM
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Google's panda update shook us all up. Those who get it will survive and thrive along with a better web.
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Scooped by
Robin Good
June 25, 2011 3:10 AM
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There’s some evidence that the Panda updates to Google’s ranking algorithm may be based upon a decision tree approach to classifying and creating quality scores for web pages and sites.
Curious as to whether Google might be using a decision tree approach to classify other information, I went digging through some of Google’s other patent filings that I might not covered here in the past.
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Scooped by
Robin Good
June 23, 2011 11:57 AM
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Obsessing over quality content is fast becoming a search marketer’s past time. In June’s SEO Newsletter, we talked about Google Panda 2.2’s coming, and further scrutinizing content to make sure it plays into the factors Google uses to determine quality.
Let’s take away the speculation and guessing for now, and focus on what we do know – tried and true methods that ensure quality in Web content for SEO.
And that’s what we’re going to focus on today: three things we think keeps the Panda fed and happy:
Authoritative, diligent and in-depth content
Following Google quality guidelines
Siloing content to create a themed site
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Scooped by
Robin Good
June 23, 2011 11:55 AM
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I believe that Google's (GOOG) latest algorithm update, targeting low quality content sites, has impacted Demand Media (DMD) for the second time in 3 months.
On April 14, I broke the news that the second Google update targeting content farms, dubbed Panda 2 by the search engine community, had unexpectedly impacted eHow search rankings. Since then, the stock has dropped precipitously - but things have only gotten worse.
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Scooped by
Robin Good
June 22, 2011 5:40 AM
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With Google Panda Update 2.2 upon us, it's worth revisiting what exactly Panda is and isn't. Panda is a new ranking factor.
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Scooped by
Robin Good
June 21, 2011 6:53 AM
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Hey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality content.
Not to web sites that have been built and maintained exclusively for the purpose of making money through ads.
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Scooped by
Robin Good
June 21, 2011 6:48 AM
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On February 23rd of 2011, Google put in place an algorithm change known as “Panda”. Historically, Google’s algorithm was intended to determine “what is this website about?”
The next step is about really considering the way that users interact with the content on a website. The new Panda algorithm aims to better evaluate the quality of content and user experience on a site.
With that in mind, here are 22 user experience factors that Google has data on, and is likely considering in their algorithm.
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Scooped by
Robin Good
June 20, 2011 12:05 PM
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Panda 2.2, I believe, it 100% underway as of late last week. We had some early reports earlier this month, which may not have been a Panda update or maybe some small tests.
But last week, June 16th, we reported the 2.2 rollout and I honestly think this is the 2.2 roll out. I wasn't 100% sure back then but I am really confident 2.2 has been rolled out.
The results?
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Scooped by
Robin Good
June 28, 2011 6:23 AM
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If you’re still obsessing with Google PageRank score, as seen in the Google Toolbar, then you may be interested to know that it’s been updated. If not, you’re not alone. Disregard.
Barry Schwartz at Search Engine Roundtable is pointing to some forum threads indicating that Google has released an update to PageRank in the Google Toolbar. Indeed, there are a bunch of webmasters on the Digital Point and WebmasterWorld forums claiming their PageRank has changed. It was last updated in January.
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Scooped by
Robin Good
June 28, 2011 3:45 AM
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For big media companies, the Panda formula is now as precious and coveted as any pink diamond or nuclear microchip in a Hollywood thriller. Content farmers will need to beat it if they want to keep up business as usual.
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Scooped by
Robin Good
June 28, 2011 3:40 AM
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Thanks to a recent update earlier this year to search giant Google’s ranking factors, the web will hopefully soon be devoid of the giant content farms and scrapers that have plagued search results in recent years. Part 2.2 of the Panda update went live in mid-June as Google confirmed last week, so users should continue to see improved search results.
One of the most important aspects of this particular update is improved scraper detection. Up until now, there were a lot of sites out there that just scrape and re-publish content, and due to better (read: questionable) SEO practices, they ranked better in search results than the original content. Obviously this is a problem, and Google is working to address it.
{EAV_BLOG_VER:9fe7ba88b238131d}
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Scooped by
Robin Good
June 27, 2011 2:26 AM
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In response to the FTC’s letter telling them that the commission is conducting a probe into Google’s business, the search giant has put together its first response. As you might expect they are playing it cool.
From the official Google blog:
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Scooped by
Robin Good
June 26, 2011 11:07 AM
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Google Inc. said the U.S. Federal Trade Commission has begun what’s likely to be a broad antitrust investigation with a review of the business practices of the world’s most popular search engine.
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Scooped by
Robin Good
June 26, 2011 10:55 AM
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The FTC has launched an antitrust probe against Google's search practices. It will investigate if Google uses its search dominance to stifle competition in other markets.
Google has 85 percent of global and US search market share.
Due to the Internet gateway function of search engines, regulators fear that Google is abusing its position to steer exposure and attention to its own services at the expensive of rivals.
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Scooped by
Robin Good
June 25, 2011 1:26 AM
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It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago.
This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google's algorithm and are not merely manual reviews of sites in the index, so there is room for error (causing devastation for many legitimate webmasters and SEOs).
A lot of people ask what parts of their existing SEO practice they can modify and emphasize to recover from the blow, but alas, it's not that simple.
In this week's Whiteboard Friday, Rand discusses how the Panda updates work and, more importantly, how Panda has fundamentally changed the best practices for SEO. Have you been Panda-abused? Do you have any tips for recuperating? Let us know in the comments!
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Scooped by
Robin Good
June 23, 2011 11:56 AM
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As many of you know by now, Panda 2.2 is now confirmed to have rolled out and some sites have seen recoveries while others have not, and others were now hit.
Danny Sullivan wrote a nice explanation on how Panda is more a ranking factor than a algorithm update. He gets into it in detail, but what Panda clearly is, is a penalty that downgrades the rankings of a site for having low quality content.
If it is an algorithm update or ranking factor - to me, isn't that important. The result, Google flags your site as having low quality content, you then get pandalized and your whole site can suffer.
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Scooped by
Robin Good
June 23, 2011 11:54 AM
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In 2011 Google rolled out one of the biggest updates to its search engine, the Google Panda update, also referred to as the Farmer Update. The first tranche of the update was in February 2011 and affected all English language sites in America. The second tranche of the update was in April 2011 and affected all other English language sites.
There is a lot of conflicting opinion on whether this update was good or not. Many webmasters and blog owners feel that it was unfair as they lost a lot of traffic. Google say that users have reported improvements in search results, although a majority of Google users are totally unaware that any change took place.
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Scooped by
Robin Good
June 22, 2011 5:39 AM
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Webmasters and SEOs suspected the next wave of Google's Panda update began hitting last week, with reports coming in of traffic drops, as well as some recoveries starting around June 16. And it seems that is the case, as Google has today confirmed the arrival of what is being dubbed Google Panda Version 2.2.
As is typical of Google, they're revealing nearly nothing about what this tweak is targeting. As yet, Google hasn't made an official announcement of the rollout of the algorithmic change on a company blog, though Google has recently tried to downplay Panda, noting that Panda is just one of about 500 algorithmic search tweaks Google makes each year.
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Scooped by
Robin Good
June 21, 2011 6:51 AM
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A couple weeks ago, Google’s Matt Cutts talked about a new iteration of Google’s Panda update, which he said was already approved and would be hitting soon. The update has been commonly referred to throughout the search industry as “Panda 2.2″.
This version is expected to more heavily address the issue of scraped content, an issue that continues to plague the web and Google’s search results (the scraped content often ranks higher than the original) even post-Panda.
Cutts is quoted as saying in a liveblog of an SMX Advanced session, “A guy on my team [is] working on that issue. A change has been approved that should help with that issue. We’re continuing to iterate on Panda. The algorithm change originated in search quality, not the web spam team.”
Google has not made any announcements or references indicating that the update has gone live yet, but webmasters are thinking it might have been released.
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Scooped by
Robin Good
June 20, 2011 3:15 PM
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Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic.
As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success.
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