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Scooped by
Robin Good
April 21, 2011 5:56 PM
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Google's new Farmer (aka Panda) algorithm is supposed to penalize content farms with "thin" content. Why then are super-thin pages/sites now dominating the top ten results?
That question nagged at me as I tried to understand why our own content-rich small business magazine, CanadaOne.com, was hit by the Canadian rollout of Panda on April 11, 2011.
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Scooped by
Robin Good
April 21, 2011 5:41 AM
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A weird thing has happened as a result of panda. Something you might have expected Google's Search Quality testers to catch before rolling the update out.
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Scooped by
Robin Good
April 21, 2011 1:45 AM
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Google UK's Panda update shook a lot of website categories in it's search for 'high quality' content. We were interested to know what kind of sites saw the biggest 'visibility' drops so we categorized the data of the top 100 sites that lost search positions according to data released by SearchMetrics.
The panda update was one of the first algorithm updates to actively survey 'real people' and use their input and quality assessment to benchmark it's algorithm.
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Scooped by
Robin Good
April 20, 2011 2:40 AM
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Glad to report that this morning it seems that the work I have been doing over the last week is paying off.
One of the sites that I manage saw a drop in traffic after the UK Google Panda update last Monday (11th April, 2011). Since then I have been working relentlessly, pretty much around the clock, to try to learn what went wrong and then to resolve the problems.
Google Panda is essentially a website quality update. It is the first step towards search engines returning quality sites that are not based on webmaster votes (i.e. links).”
I have been working about 12 hours a day, probably more some days, and have a change log with over 500 entries.
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Scooped by
Robin Good
April 20, 2011 2:32 AM
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If you’re a webmaster who cares about Search Engines, you have heard about the Google “Panda” Update. Here’s what the update was about, in Google’s own terms:
“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.” (Google)
As usual, with each update, some sites go up, and some go down. There is usually an uproar in the various webmaster forums as well. Traffic fluctuates, and we usually don’t pay too much attention to this. However, for the first time in our 5 years as a web publisher, we have noticed some very bizarre behaviors that other site owners should look into.
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Scooped by
Robin Good
April 18, 2011 12:47 PM
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We’ve been covering a Google’s Panda Algorithm update a lot since its initial launch (in some ways even before its launch). We thought it might be useful for some to provide something of a round-up of coverage as a one stop shop for those looking to learn more about the algorithm update, its impact on websites, and related stories.
So here is a list of our articles related to the Panda update, content farms, and search quality from the past several months.
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Scooped by
Robin Good
April 18, 2011 7:35 AM
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CNET tests nearly 100,000 search results to learn what Web sites are the winners and losers after Google's latest changes to its algorithm. Read this blog post by Declan McCullagh on Privacy Inc..
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Scooped by
Robin Good
April 17, 2011 5:15 PM
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After escaping damage in the first rollout of Google's Farmer/Panda update, Demand Media's eHow.
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Scooped by
Robin Good
April 15, 2011 5:11 AM
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So the controversial Google Panda update is now live throughout the world (in the English language). Since Google’s announcement about this, data has come out looking at some of the winners and losers (in terms of search visibility) from both SearchMetrics and Sistrix. Hopefully we can all learn from this experience, as search marketing continues to be critical to online success.
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Scooped by
Robin Good
April 14, 2011 7:02 AM
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In online marketing, people used to say ‘content is king’ because well, content is the backbone of the world wide web, but with Google’s new algorithm update, the new adage should be ‘quality content is king’. Of course, you still have to promote that content, but that will be another blog post.
Google’s new algorithm update – what is it and why should you care.
My business partner Alex covered it earlier in a blog post, but if you haven’t read about it, Google has updated its algorithm, named the ‘farmer update’ by Search Engine Land, earlier last week, in a bid to rid its search rankings of websites with high rankings but low quality content.
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Scooped by
Robin Good
April 14, 2011 2:22 AM
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As you know, Google has rolled out the Panda update internationally in the English language. SearchMetrics has put out a list of the top victims in the UK. We’ll be exploring more of this in time, but one thing that realy sticks out in this report is the presence of eHow on the list.
Demand Media’s eHow, a site often referred to as a content farm, was expected to be one of the main targets of the initial U.S. Panda update by many people, after Google announced it would be making algorithmic adjustments to go after content farms. eHow, while not considered a content farm by Demand Media, is usually one of the first sites mentioned when the topic comes up in discussion on the web.
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Scooped by
Robin Good
April 14, 2011 1:18 AM
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I would suggest for many, Panda has come and gone with little or no significant impact, however with the analysis by Searchmetrics, there is significant evidence of the scale of the Panda update on the UK organic search market. Clear winners and losers are clearly evident – with many high end affiliate sites such as Myvoucher codes seeing a significant fall in keyword coverage.
Below is a table of some of the biggest visibility sites which have seen significant falls during the recent Panda expansion
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Scooped by
Robin Good
April 13, 2011 2:10 PM
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Much is being said about the Google "Content Farm" update. Opinions and counter opinions are rampant. Here are some theories and conclusions that have been advanced, by webmasters at Webmaster World.
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Scooped by
Robin Good
April 21, 2011 5:53 PM
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Burned by Google Inc.'s recent changes to its search formula, small businesses are experimenting with strategies to recover lost Web traffic while seeking out new ways to generate sales—some even scaling back daily operations.
Seeing a 40% decline in sales since Google adjusted its algorithm, online ergonomic-products retailer Ergo In Demand Inc. in Central Point, Ore., reduced its 17-person staff to five, moved to a 4,500-square-foot office space from one more than double in size and cut $4,000 in monthly software subscriptions.
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Scooped by
Robin Good
April 21, 2011 2:34 AM
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Arnie Kuenn, President of the Phoenix-based search and content agency Vertical Measures, calls the latest Google algorithm update (dubbed the Panda or Farmer Update) “one of the biggest, most significant updates from Google in years.”
The goal of the Google Panda update involves the filtering of low quality or duplicate pages that are deemed “not useful” to users.
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Scooped by
Robin Good
April 20, 2011 9:03 AM
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The Huffington Post and ABC News easily topped a ranking of the most visible online news sites conducted after Google's recent algorithm changes.
In third place was Fox News, which received a significant boost over the course of a month with 22 first-page appearances on Google for its main Web site, up from 11 in March, according to CNET's analysis of nearly 100,000 search results. By contrast, Huffington Post enjoyed 54 first-page mentions and ABC News a total of 35.
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Scooped by
Robin Good
April 20, 2011 2:37 AM
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Google launched the Panda update recently in the U.S. in order to improve search result quality. Now they have rolled it out for all English searches Worldwide. This has had serious ramifications in the U.K.
The Panda update, has affected several sites in the U.S. and now a number of sites have been affected in the U.K. as well. The resulting loss of search ranking has meant lower traffic referrals to those sites.
Data from German SEO tools developer, Sistrix, has revealed that article sites, price comparison sites and business directories, in general, have suffered a setback.
Searchmetrics has released some initial data on the matter. This data is based on the Organic Performance Index, which is calculated according to a keyword’s search volume, position and the statistical value of traffic distribution.
According to Searchmetrics’ report, the 10 biggest losers are:
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Scooped by
Robin Good
April 19, 2011 1:41 AM
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Last week, Google launched its Panda update around the world in the English language, while also making some new adjustments to the U.S. algorithm, which the company said would impact 2% of queries (compared to the 12% impacted by the initial Panda update in the U.S.).
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Scooped by
Robin Good
April 18, 2011 7:38 AM
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Microsoft and Google are embroiled in an EU competition dispute Google has defended recent changes to its search system that reduced the prominence of some popular websites. One of the worst hit by the Panda update was Ciao.
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Scooped by
Robin Good
April 18, 2011 7:31 AM
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Searchmetrics.com, just released its study how Google’s Panda Update effected the results of sites in the UK where the change first went into effect and just published a list of the top 100 winners and losers.
“We’ve performed an analysis with millions of different keywords in the short and longtail of the impact of this update.”
“We analyzed the top 100 domains with the greatest gains and losses in our Organic Performance Index (OPI) from the previous week. The OPI is calculated according to a keyword’s search volume, position and the statistical value of traffic distribution.”
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Scooped by
Robin Good
April 15, 2011 5:13 AM
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As I have been reporting in the past, I have really not seen a mass exodus (Passover is in a couple days) from the Google Farmer/Panda update that was released in late February.
I've heard reports of small improvements after massive changes but no reports of people bouncing back.
More recently, when Google released the Panda update globally I am now seeing more people reporting improvements to their rankings.
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Scooped by
Robin Good
April 14, 2011 1:10 PM
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Since the Panda / Farmer update hit the UK earlier this week most people with a website have been monitoring visitor numbers very closely for changes.
A lot of people were well prepared for the update having seen their US traffic drop on 25th February but it’s still a big shock to lose 50% of your non-brand SEO traffic overnight.
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Scooped by
Robin Good
April 14, 2011 7:01 AM
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SEOBook has created an interesting infographic that details the effects that changes to Google’s algorithms have had on the web. Google is in a position of pretty tremendous responsibility: when it changes numbers in an algorithm, people’s livelihoods are affected. After the most recent change, for example, Mahalo had to lay off 10% of its staff in response to drastically reduced search traffic.
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Scooped by
Robin Good
April 14, 2011 1:37 AM
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Since Google launched the controversial Panda update in February, anxious webmasters and publishers have been waiting for the day when it would go from just a U.S. change to a global change. That day came this week, as Google announced it had expanded the “search quality” algorithm worldwide for English language users.
Have you been impacted by the global roll-out of the Panda update?
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Scooped by
Robin Good
April 14, 2011 1:15 AM
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I would suggest for many, Panda has come and gone with little or no significant impact, however with the analysis by Searchmetrics, there is significant evidence of the scale of the Panda update on the UK organic search market.
Clear winners and losers are clearly evident – with many high end affiliate sites such as Myvoucher codes seeing a significant fall in keyword coverage.
Below is a table of some of the biggest visibility sites which have seen significant falls during the recent Panda expansion
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![Panda Update (UK): Who Got Two Black Eyes From Google? [Infographic] #SEWatch | Google Penalty World | Scoop.it](https://img.scoop.it/yZGbb2o5iewd1Ads_q38UTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
