Gianluca Fiorelli writes on YOUMoz/SEOMoz: "must admit that lately Google is the cause of my headaches.
No, not just because it decided I was not going to be not provided with useful information about my sites.
And neither because it is changing practically every tool I got used since my first days as an SEO (Google Analytics, Webmaster Tools, Gmail…).
And, honestly, not only because it released a ravenous Panda.
No, the real question that is causing my headaches is: What the hell does Google want to go with all these changes?"
And that's a damn good question indeed, to which he answer with a fabulous guide to review and pinpoint what are the key elements of an up-to-date SEO strategy that fully includes Google's recent updates and changes:
"From the point of view that Google has of User, that means that a site to rank:
1) must be fast;
2) must have useful content and related to what it pretends to be about;
3) must be presented to Google so that it can understand the best it can what it is about."
...and then he goes into detail into each one of these elements to explain how and why Google strategy is deeply changing.
This sentence sums up his research and analysis:
"As we can see, Google is not trying to rely only on the link graph, as it is quite easy to game, but it is not simply adding the social signals to the link graph, because they too can be gamed.
What Google is doing is creating and refining a new graph that see cooperating Link graph, Social graph and Trust graph and which is possibly harder to game.
Because it can be gamed still, but – hopefully – needing so many efforts that it may become not-viable as a practice."
Recommended. 8/10
Read the full article: http://www.seomoz.org/blog/wake-up-seos-the-new-google-is-here
(Curated by Robin Good)
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