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Rescooped by
Robin Good
from Content Strategy |Brand Development |Organic SEO
onto Google Penalty World December 1, 2011 9:51 AM
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Aaron Wall: initially when Panda hit...it seemed to hit larger sites with higher page counts. There are some exceptions to that, where some larger sites with either brand or some great user experience metrics slid through (and then as Google got more confident with the Panda algorithm they eventually applied it to some smaller sites as well).
What it boils down to, is Google is looking out for Google.
Pic used- http://www.seobook.com/google-longtail-keywords-infographic
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Robin Good's insight:
An infograhic visualizing the 11 most relevant Google algorithm changes and updates that have "hit" website publishers during 2013. Infographic: http://curation.nl/infographic-the-biggest-changes-to-google-search-in-2013/ To find out whether your website has been "promoted" or "handicapped" by anyone of these algo changes, please check the tools I reviewed here:
MaaS Pros Sunshinecoast's curator insight,
January 9, 2014 4:43 AM
"Why is the Google algorithm so important?"
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Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
Robin Good's insight:
Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization. These are:
If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back. Useful reminder for many content marketers. 7/10 Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/
AlGonzalezinfo's curator insight,
September 19, 2013 4:32 PM
Excellent resource, especially this advice on infographics:
In August 2013, the same Googler followed up on that promise by saying that, to avoid raising suspicion with Google, marketers should consider using nofollow links in the infographics they distribute across a large number of sites. This should be done to signify that your infographics aren’t being shared just to up your Google rankings, but rather they are being shared for educational, promotional, or lead and traffic generation purposes.
HiddenValleyRVPark.com's curator insight,
September 21, 2013 12:02 AM
Rules, rules and more rules...
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Robin Good's insight:
Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization. Specifically, as Tom Forenski reports here:
On the Google official page these other situations are listed as not OK:
Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties. safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate. Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/ (Image credit: Red card by Shutterstock)
Clipping Path India's comment,
March 17, 2015 6:45 AM
Content, content and only content is the king.
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Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.
Read More: http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda Via Antonino Militello
Robin Good's insight:
Good list of what you need to check to avoid Google Panda penalizations.
Elaine Lindsay's comment,
August 14, 2013 8:31 AM
really good points here.. I believe we need to look at the whole beast.. all of the signals, social,, on-page and off Google pretty much spells it out for us..
Thorsten Strauss's curator insight,
September 4, 2013 5:41 AM
Although a new release has since Panda (update) been issued, Penguin, this is a great "to-do" list for yourself or to just learn a little about SEO. Your SEO team should be long on top of this. If that is news to them, then you have a competence issue in your team.
This review was written by Thorsten Strauss for his curated content "3 World Marketing Mix", a triangulated review of marketing from point of view of executive, consultant and lecturer, on Scoop.it http://sco.lt/8fpYjR
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Robin Good's insight:
Claire Broadley, has a useful list of the top 50 Google penalization triggers which may cause a penalization for your web site. These are the most common reasons for Google to penalize your site and while the definite reasons for a penalty may not be all clear, the factors listed in this article definitely contribute to put you in the high-risk group. Useful. resourceful. 7/10 Full guide to Google most common penalty triggers: http://blog.kissmetrics.com/penalized-by-google/
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From
mozcast
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.
Robin Good's insight:
Mozcast is a free data reporting service which allows you to see general trends and symptoms indicating whether Google is making significant changes to its search ranking algorithms. MozCast has been designed to help you keep track of the day-to-day changes in the Google algorithm by tracking a hand-picked set of 1,000 keywords and by grabbing the top 10 Google organic results. These are compared with the previous day's top 10 (for any given keyword), to produce something that looks like a temperature (in °F). An average day is about 70°F. Free to consult. Try it out now: http://mozcast.com/ Learn more about how it works: http://mozcast.com/about (Thanks to Donnie Strompf for kindly suggesting it)
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Robin Good's insight:
Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update. Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update. Cutts later posted some more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.” Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam. Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)" To check if you have been affected try one of these two tools: a) PanguinTool b) AlgoSleuth Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/
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With the Delegator® AlgoSleuth Tool you can plot your website's organic traffic against Google's major Algorithm updates and see what was won or lost.
Robin Good's insight:
Easily find out if your web site or blog has been affected by one of Google algorithm updates such as Panda and Penguin. Next to the excellent Panguin Tool, now you have an additional tool to make sure you have not been hit. From the official site: "AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years. The tool includes all major Panda and Penguin updates from January 2011 to today. The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles." Harsh Agrawal has also posted a useful intro tutorial to AlgoSleuth, which you can find here: http://www.shoutmeloud.com/algosleuth-find-which-google-panda-update-affected-your-website.html He writes: "AlgoSleuth uses the Google analytics API to fetch traffic details from your account, and matches with known Panda & Penguin updates to verify whether you have been hit by a Google algo update." (Source: Shoutmeloud) Free to use: www.delegator.com/algosleuth
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Guest blogging is the most popular way of building links. It’s been working so well for most SEOs, that bloggers are getting bombarded with dozens of emai
Robin Good's insight:
Good advice from Neil Patel on QuickSprouts on the risks involved in focusing excessively on low-quality guest posting and at the other pros and cons that such link building strategy brings. Although Google Penguin 2.0 isn't here yet, it is quite likely that it will focus on some of the very issues outlined in this article. Informative. Rightful. 7/10 Full article: http://www.quicksprout.com/2013/04/18/penguin-2-0-how-guest-blogging-will-be-affected/ (Image credit: www.empowernetwork.com)
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Robin Good's insight:
Here's an excellent visual poster illustrating the key differences between the type of SEO activities that were effectve back in the days before Google Panda and Google Penguin made their first appearances, and the ones that are appropriate and effective today. Things have changed a lot in these last two years, and this visual diagram does a great job of reviewing and synthesizing what has really changed. Whether you are new to web publishing or have a long established web presence, I think you will find lots of valuable information in here as well as many confirmations of things you thought but weren't sure of when it comes to SEO. Up-to-date. Factual. Informative. Must-read. 8/10 Full visual poster: http://www.zealousweb.net/blog/new-approach-to-seo/ (Thanks to Marty Smith for finding this gem)
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When Google does a manual review do you guys use a "set standard" when banning (removing from the index) sites or do you guys ban based on if it "looks bad" ...
Robin Good's insight:
From SearchEngineLand: "In the latest video from Google’s head of search spam, Matt Cutts, he addresses Google’s standards for manually removing spam from the Google index. Matt outlines how Google makes sure they are consistent as possible when they take manual action. They include: Google has very clear webmaster guidelines
Check out the original video here: http://youtu.be/Mb3ZiXno4Dw
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Robin Good's insight:
Jeff Foster has a point and I do agree with him. His concern is indeed appropriate. He writes: "Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming." The article provides great advice on how to manage guest posts in ways that guarantee maximum safety for you and minimum risks of being penalized because of them. Very useful. Informative. 8/10 Full article: http://www.problogger.net/archives/2013/02/15/why-blogs-that-allow-guest-posts-will-be-penalized-in-2013/
Sumit Gajanan Tambe's comment,
March 6, 2013 2:17 AM
Write For Guest post Get Free backlink http://su.pr/AlIGhb
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Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.
Robin Good's insight:
If you wonder whether your site has ever been penalized by the Google Panda or Penguin updates, you don't need to guess anymore. You can check and be sure of whether any of the Google updates has ever affected your web site by simply using this free tool. Panguin, this is how it is called, is a web-based tool that allows you map the dates of each major Google algorithm update, including each Panda and Penguin update over your traffic graph inside Google Analytics. To check it, it takes less than one minute. Highly recommended. Great tool. Free to use. (Thanks to Ryuichi Sakuma of Metaline for suggesting it)
Martin (Marty) Smith's curator insight,
January 24, 2013 1:12 PM
Wow, how cool is this mashup? 
Adam Atodl's curator insight,
January 24, 2013 2:19 PM
Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected. 
Neil Ferree's comment,
January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been...
Robin Good's insight:
Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird. The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches. The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal. Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926 FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816 Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/
Neil Ferree's curator insight,
September 27, 2013 5:50 PM
Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes. If this article was useful, please share it. 
jmwakasege's comment,
September 28, 2013 8:27 AM
Thank you for the heads up, though we need content is the king in this era. With changes like this.
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Robin Good's insight:
If you want to learn more about the risks that "unnatural" links can cause to your site, here's an good resource to check out: a curated selection of ten clips focusing only on this topic: links and Google penalties. The collection includes: 7 selected videos from Google Matt Cutts 1 clip with Rand Fishkin - SEOMoz 1 clip with Shane Walker 1 additional video Useful. Informative. 8/10 Full list: http://umain30.com/2013/08/14/10-top-videos-on-unnatural-links-and-penalty-warning/
MasterKom Indonesia's curator insight,
August 23, 2013 8:25 AM
One of the best ways to not leave any backlinks footprints is to build backlinks from many sources. Cheap Backlink Building Service bring you 3 highly diversified link packages and build from a variety of sources. All of Your backlinks will come from high pr and quality such as Web 2.0, Social Bookmarks and Wikis. http://bit.ly/12vdoOU
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Robin Good's insight:
The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years. The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact. Invaluable. Free to use. If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/ Try it out now: http://fruition.net/sem/user/login Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/ FAQ (very useful): http://fruition.net/seo/google-penalty-faq/
Adam Atodl's curator insight,
August 5, 2013 7:37 PM
This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why. The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version. Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-( Register for a free account here: http://fruition.net/sem/user/register
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While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know. In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles. What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it. Useful. Good summary. 7/10 Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide
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From
moz
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.
Robin Good's insight:
Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor. According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for. These are called PDM (partial domain matches) and data shows that these have all been strongly affected. So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening. From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: " Informative. Useful data. 8/10 Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update
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Robin Good's insight:
To monitor Google algo changes and updates there is a new free tool which visualizes on a day-by-day basis the "turbulence" (quantity of movement) of thousands of keywords inside Google SERPs. When the turbulence gets high you know that Google has made some changes. Free to use: http://algoroo.com/ Similar tools: Panguin Tool - Algosleuth
Robin Good's comment,
June 21, 2013 11:08 AM
Yeah, I am there too, right here: https://plus.google.com/u/0/102342575415454158358/posts but I am not familiar with the MaxImpact Hangout though I have gone to check out the page by Max Minzer.
Donnie Strompf's comment,
June 21, 2013 3:12 PM
Oh sweet i'm now following you. What do you think? You wanna be a hosted as a guest on the show. We've created a article on Max Impact, in this article you can see other SEOs that have been on the show http://www.boastingbiz.com/blog/seo/maxs-impact-on-google/
Robin Good's comment,
June 22, 2013 1:13 PM
Yes Donnie, I am more available to accept your kind offer (after the 15th of July).
You can contact me at my official email Robin.Good@masternewmedia.org.
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How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced.
Robin Good's insight:
Google is getting smarter every day, and it makes little to no sense at all to keep going after links like it was 2005. In this very interesting article by James Finlayson on SEOMoz, you can get a good idea of how Google thinks and looks at your inbound linking profile when looking at your site. Better understanding link quality, type, position and authorship can help you a great deal in saving yourself not only lots of time and money, but also the risk of having a site that is penalized. The best strategy of all in my opinion is to build oustanding, uniquely useful content, ike no one else in your niche does. Informative. Insightful. Very useful. 8/10 Full article: http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
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Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Robin Good's insight:
Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one. The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into. Highly informative. Up-to-date. 8/10 Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too (Image credit: red card by Shutterstock)
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Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.
Robin Good's insight:
If you have been hit by a Google penalty, whether "manual" or "algorithmic" here is some useful information for you. Danny Sullivan reports on how the link disavow tool works and what you should expect from it, in terms of how much time it takes for the tool to process your submission as well as how much time you should wait to see some benefit to your site. Useful info, clearly explained. Bravo Danny. 8/10 Full article: http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928
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On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google.
Robin Good's insight:
Here is a detailed report by founder Lewis Sellers, of how his web agency in the UK, Pinpoint Designs, got hit by a Google penalty without having consciously done anything tricky, and how it gradually found a way to get this penalization revoked. Key takeaways:
But there is a lot more useful stuff in the article, including all the steps taken, tools used and what to do if Google says no to your Reconsideration Request. Full article: http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience
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This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.
Robin Good's insight:
Two years ago today Google Panda hit thousands of web sites bringing them to near oblivion in a matter of hours. After two years most of the sites that were originally hit by this Google penalty are still suffering from it, and there are only a small number of cases where the site has been able to recover fully its pre-Panda traffic levels. "Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally called the “farmer” update because Google’s prime target was “content farms,” a name used to describe sites that created high-quantities of low-quality content that sometimes ranked highly in Google’s search results. ... As you’ll see below, on a list of nearly two dozen of Panda’s original losers, only two websites have returned to the SEO visibility that they had about three weeks post-Panda. The others have all continued to lose search visibility. Some other Panda-hit websites have recovered, though not all of those recoveries have been permanent. We’ll look at all that later in this article." Informative. Good real-world cases. 7/10 Full article: http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491
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Robin Good's insight:
If you have been hit by a Google penalty, this may have been triggered by the number and type of links that are pointing to your site. Given the new quality standards Google is after, it may be a good idea to clean up any inbound link that is at risk of compromising our site trust. From the original article by Jesse Woodhouse: "If your website has been impacted by “garbage” links, you may need to take a street sweeper to your backlink portfolio. Seeing a drop in traffic or rankings can be concerning, especially when it happens suddenly. If you have noticed this, chances are your were affected by a Google algorithm update or penalty. If so, then you may need to consider pruning your backlinks by finding low quality or harmful links pointing to your website and then remove them. Doing so can help you put your website back on a road to recovery." Useful. Excellent, illustrated advice for who is new to this. 7/10 Full article: http://www.seo.com/blog/how-to-take-a-street-sweeper-to-your-backlink-portfolio-2/
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