I’ve been writing about Google’s Panda algorithm change and the huge amount of pain that it’s caused for content websites since it was introduced in late February.
Before the launch of Panda Google spent months bad-mouthing “content farms” and how the new algorithm would weed out the bad content. The first version was called “Farmer” as a reference to “content farms” — sites that scrape or produce low quality content just to game search rankings.
Who could argue with such a noble goal?
Yet when the Panda “Farmer” algorithm hit the Internet, it failed to highlight “quality” content.
Quality sites, such as my friends at Ubergizmo, lost rank and their scrapers ranked higher than them.
That’s an #epicfail.
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