Google recorded a record $9 billion in revenue last quarter, pleasing Wall Street, which had been jittery on the search and advertising giant after it didn’t meet their expectations for the first part of the year.
But as Silicon Valley Watcher’s Tom Foremski pointed out, there’s an oddness in Google’s results.
The growth in revenue for sites that run Google ads (the AdSense program) increased 20% from the second quarter results in 2010 and 2% since last quarter. Usually the revenue from those ads grow at about the same rate as the revenue from ads Google gets from its own properties, such as its search engine.
But revenue from ads on Google’s own sites jumped 39% since the same quarter 2010 and 6% since last quarter.
That’s odd, Foremski says.
This huge disparity between the growth rates of Google sites and partner sites is without precedent for most of its history. For example, in 2010, Google sites never exceeded the growth rate of partner sites:
But as Silicon Valley Watcher’s Tom Foremski pointed out, there’s an oddness in Google’s results.
The growth in revenue for sites that run Google ads (the AdSense program) increased 20% from the second quarter results in 2010 and 2% since last quarter. Usually the revenue from those ads grow at about the same rate as the revenue from ads Google gets from its own properties, such as its search engine.
But revenue from ads on Google’s own sites jumped 39% since the same quarter 2010 and 6% since last quarter.
That’s odd, Foremski says.
This huge disparity between the growth rates of Google sites and partner sites is without precedent for most of its history. For example, in 2010, Google sites never exceeded the growth rate of partner sites:
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