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Background: Approximately 80% of research evidence relevant to clinical practice never reaches the clinicians delivering patient care. A key barrier for the translation of evidence into practice is the limited time and skills clinicians have to find and appraise emerging evidence. Social media may provide a bridge between health researchers and health service providers.
Objective: The aim of this study was to determine the efficacy of social media as an educational medium to effectively translate emerging research evidence into clinical practice.
Conclusions: Social media may be an effective educational medium for improving knowledge of health professionals, fostering their use of research evidence, and changing their clinical behaviors by translating new research evidence into clinical practice.
J Med Internet Res 2015;17(10):e242
Via Pharma Guy
Hence the interest that some pharma companies have in using Twitter during medical conferences to reach physicians and enhance dialogue with KOLs. For more on that, see: http://bit.ly/pmn140601p