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The single coffee cup craze has been rolling now for several years in both the United States and Canada, with Keurig, Tassimo, and Nespresso all battling it out to lock down the market. In order to protect their dominant market share, Keurig makers Green Mountain Coffee Roasters has been on a bit of an aggressive tear of late. As with computer printers, getting the device in the home is simply a gateway to where the real money is: refills. But Keurig has faced the "problem" in recent years of third-party pod refills that often retail for 5-25% less than what Keurig charges. As people look to cut costs, there has also been a growing market for reusable pods that generally run anywhere from five to fifteen dollars.
