Social media services can ultimately be run as public utilities, ad-free, at cost, in a democratic spirit and for social ends, in their enormous variety—or else digital society can become ever more subservient to the single end of the accumulation of private capital. The choice is between social life as an advertising platform and socialized social media. Tweeps and Facebook friends, unite! You have nothing to lose but some ads! (Except all the time you’re wasting. But you were already doing that.)