On a bitingly cold and rainy November evening last year, I was in a pickle: I’d taken a city bus to CoCo, the coworking space where I office in downtown Minneapolis, and was seemingly stuck without an efficient option for getting to Birchwood Café, where I would meet friends for dinner, three miles away. That is until I remembered my new membership with car2go, a car-share service that had recently won a contract with the city of Minneapolis. I quickly located a vehicle using car2go’s mobile app and, my despair vanishing, dashed out of the building in search of the blue and white smart car parked only a few blocks away.