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This week I'm recommending a list of more surprising titles, courtesy of Inc. and entrepreneur Rohit Bhargava. The first Inc. Non-Obvious Book Awards aims to offer founders and business leaders perspectives that they may not normally hear or read. "We are all surrounded by plenty of obvious ideas," says Bhargava, whose Non-Obvious Company has produced its own list of best nonfiction books since 2014. "Our mission since we started was to uncover those ideas that can take you in a fresh and new direction."

In our daily reading, we encounter all kinds of claims. Depending on the news story and the week, Chinese imports, coffee, large-cap stocks, snacking, and eggs should be embraced — or they should be avoided altogether. What’s a person to do when bombarded with confusing, contradictory information?