Social media is shaping our lives, and it's influencing the way we connect, communicate & make decisions in the 21st Century. From brand reputation & credibility to product quality assessment & recommendations, customers now rely heavily on social media. According to a recent survey, over 82% of people trust social networks to guide purchasing decisions, and 80% of consumers have purchased something via an influencer recommendation As entrepreneurs, we are often faced with all kinds of challenges.
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