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Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution. 
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![5 great social media pros you should follow via @cendrinemedia [@Scenttrail Included] | Curation Revolution | Scoop.it](https://img.scoop.it/vFAMbI5x15zYjNXrg_8iHzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The other day, someone asked me to share a list of my favorite social media pros. Since I used to do it on Creative Ramblings, I figured that it would be a good idea to occasionally resurrect this tradition. Warning: These are not the usual suspects. ;-)
Martin (Marty) Smith's insight:
Honored to be on Cendrine's list and her kind and generous words made my April :). M
malek's curator insight,
April 18, 2014 8:08 AM
ِِInteresting list to go through after links and best practice examples
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After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.
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When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
Martin (Marty) Smith's insight:
Great post that reminds us what we think is important, the feature set we stare at and work so hard to improve, matters little. Connection matters, community matters and being included or heard matters. Fascinating post.
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Scooped by Martin (Marty) Smith |
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5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.
5 Secret IM Tactics For 2014
* Crowdfunding.
* Content Widgets.
* Mobile First.
* Ecommerce.
* Social Media.
Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".
5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8
5 Secrets Haiku Deck
http://bit.ly/1k6uJFu
Interesting is the notion of crowdfunding as a new marketing channel
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Scooped by Martin (Marty) Smith |
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This post shares how to use social media follower numbers to calculate marketing response. I created a model to determine if we have enough social support to achieve our BIG #curecancer goals on launch of CureCancerStarter.org (http://www.curecancerstarter.org) in October.
We will come up short, so PLEASE join our Cure Cancer Buzz Team and help beat the "cure cancer drum" in October.
http://storyofcancer.org/cure-cancer-buzz-team/
Thanks, Marty
BTW, I shared my "cheat sheet" on a Google Doc here
https://docs.google.com/spreadsheet/ccc?key=0AkeG3a8zValDdEtZQ08xeDU1STk5VUFfeGpvUldhYXc&usp=sharing
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Scooped by Martin (Marty) Smith |
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Amazon's New Social Relevance
Amazon was late to social media and they paid a price for being tardy. Almost 90% of Amazon's pages have been eliminated from Google's index post Panda and Penguin.
Granted we would all like to be left so "high and dry" since Amazon still has 127M pages in Google, but, as this linked post describes, Amazon is embracing social media marketing now with new tools such as Amazon collections and a social share widget that is approaching ubiquity.
If Amazon can learn new social shopping tricks so too can your website. The key idea is even a website that was slouching toward having a billion pages in Google must play for social relevance now as so should we all.
Related
Amazon's Collections on Scoopit
http://sco.lt/7eE6Tp
Amazon's Social Rebirth on ScentTrail Marketing
http://scenttrail.blogspot.com/2013/08/amazons-social-rebirth.html
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Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most ...
Marketing Land
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.
The Same Message Over And Over
Social Is Different and we keep getting this message over and over. The problem / opportunity with social media marketing is it doesn't respond well to typical Stimulus - Response advertising so favored everywhere else.
Once you break the S - R curve TIME changes. When you reinforce a behavior you created it feels like you gain brand advocacy. I think you make a transaction and advocacy comes AFTER the sale.
Social media flips this response. Social media builds a relationship first, secures advocacy and then comes money. If that sounds EASTERN and not very capitalist you are right and beginning to see some of the reasons we S - R marketing pros are having such a hard time with social media marketing.
The answers are NOT to attempt to simply cart one set of tactics from paid to social. No, the answer is to form and find new ways to judge ROI vis brand advocacy and social support. Soon we will see just how much social media creates a base for success IN ALL OTHER MARKETING.
Marketers are a distrusting lot. Instead of looking hard at our efforts and preconceptions we want NEW things to walk and talk like OLD things, things we understand and trust. Life in a digital age can't afford such singular thinking.
Fuzziness prevails and the over, what we stand to gain, exceeds the under, what we stand to loose well enough to demand and open minded participation as we define the new marketing on the back of the thing we trust (paid).
I'm old enough to remember having knockdowns about paid too. There was a time when what is trusted NOW was distrusted then. Best to keep that truth close at hand since it reminds us how important ACTING and LEARNING have become in modern marketing.
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BU Today How Ford Became a Leader in Social Media BU Today As the leader of Ford's social media efforts, Monty has been ranked by Forbes.com as one of the top 10 influencers in social media and has been called “the best corporate social media lead...
Ford Creates DCC For The Fiesta
It is not an exaggeration to say social media saved the Ford Motor Company. DCC or Driver Created Content flowed to Ford because they GAVE AWAY 100 Fiestas for a year. They asked the customers who won the cars to provide real world feedback.
If this sounds like Ford gamified social media you are thinking what I am and what I wrote years ago:
Saving The Ford Motor Company (2008)
http://scenttrail.blogspot.com/2008/09/saving-ford-motor-company.html
When I wrote that piece in 2008 I wanted convey how the information is more important than the CAR. Ford got it and went me several better. Kudos to FORD and a lesson for every marketer who continues to doubt the power of social media, User Generated Content and gamification.
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![The Courage To Be Imperfect: Brené Brown and the Connection Economy [TED video] | Curation Revolution | Scoop.it](https://img.scoop.it/mPVTzyIPXDOgGkHNsNjdtDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability.
Why does our increasingly social economy make some companies uncomfortable? It isn't easy to embrace an ever-increasing amount of vulnerability; to not play or cling to the tyranny of perfection are both doomed strategies already extinct.
This piece explores how companies can dare to be great in a socially connected time.
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Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight |
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They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist.
They expect Fans, Followers, Likes and Pins to fall from the sky.
But that's not the worst part...
No, the worst part is when you see how companies actually spend a social media budget if they have it.
Because most of the time it's wasted on vanity metrics and hot trends.
And the problem typically resides with the HIPPOs (highest paid person's opinion), because the highest paid person is also (usually) the least knowledgeable and furthest away from the front-lines.
Here are three of the worst ways that companies waste money in social media....
[This is an excellent, thoughtful post with some good lessons and perspective about the past in technology ~ Jeff]
Marty Note
Agree with Jeff there is good stuff here. Not sure I agree with "Facebook is a closed system," but I agree with the point they are making. Social nets are THEM. To build a sizable house on someone else's land may make sense if you derive some income from that building. If not, its crazy.
Half of the Facebook problem is US (we lucky few Internet marketers :). We don't know how to drive juice from the THEM (social nets) to US (properties we own). That devaluation of internal resources expressed as not linking OUT enough to your own stuff underlies problem #1 too. First social net you "own" is your employees and their friends.
Do you follow your employees? Do they follow you back? Do you have power social media gurus inside your stack (more than 2K followers on any single social net)? Who are they and how and why are they talking about what you are up to? I don't say this in a big brother way, but in a "get them on your side" way.
In the end we are always doing IT wrong (lol). If you are a perfectionist who must have everything "right" you are so in the wrong business (lol). Best motto, STAY CALM, CARRY ON and learn as you go.
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Rescooped by Martin (Marty) Smith from An Eye on New Media |
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If you are curious of why Facebook bought Instagram for so much money or why Pinterest is worth so much money... the answer is our societies shift to attraction to photos is the age of information over-load. Also, we have been hard-wired to visual communication since our cave-man days. Here are 13 great examples of how and why adding strategic photos to social media can help your marketing.
Ken Morrison
Social media photos: how to expand your social media presence with photos that attract and engage readers.
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Scooped by Martin (Marty) Smith |
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Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
Many have asked what Curagami DOES? This post builds on an excellent Vocus post about monitoring the social media conversation to share how Curagami creates a tiny advantage that creates scale that creates a tiny advantage and so on to infinity :).
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@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.
Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:
* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.
Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?
I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion.
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Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".
As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.
Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.
What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.
Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1
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Suggested by Bill Gassett |
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Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.
Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:
King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/
Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/
Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.
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Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?
This Haiku Deck shares tips on how to make your content marketing "binge friendly".
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..
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Small Business Trends
4 Big Hairy Audacious Goals For Better Social Media
Small Business Trends
Social media can be an important tool for small businesses and a way to spread their message about their products and services.
Solid advice that won't be new to many, but never a bad idea to remind ourselves to dream big and so so in social media.
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Rescooped by Martin (Marty) Smith from Entrepreunership, eCommerce, Management, Small Business & Work Orientation |
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e-learning, conocimiento en red y web colectiva
Marty - Why Social Media Is For Kids
Social Media reaches the gold of brand marketing, the 18 to 40 age group. This is the mythic territory because brand preferences aren't set. I doubt the value of such static thinking in a world as dynamic as ours, but urban marketing legend dies very hard.
The idea is that by 40 your brand preferences are set and you are going to buy the cars, food and clothes you've been buying. I'm on the north side of 50 and my "brand preferences" are hardly "set".
Perhaps I am exception that makes the rule, but maybe the rule needs a review in a social time. In any case, the heavy users of #SMM are kids :).
This infographic does lend some credibility to the idea that enterprise social media is where the real ROI lives. As this generation ages companies would be well advised to use social media in new ways since their employees are already there.
Everything from recruitment to project management can get better with social media marketing.
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Embrace Save The World Marketing
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
To some extent, it pointed the changes happened today in marketing and how to cope with such changes.
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![Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News] | Curation Revolution | Scoop.it](https://img.scoop.it/42RpLB-vG85yCz0d9qJV7jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Los Angeles Times
Fox, Twitter team up to promote TV shows, sell ads
Los Angeles Times
On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership.
Live Events & Social Media
Love this quote:
"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."
Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.
Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.
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![Why A 'Social Media Command Center' Is In Your Future [Infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/0pBFcHtECu3zumQmOjGCtDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Will we all have Social Media Command Centers soon? A: Yes
Social Media Command Center Is In Your Future
First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott.
David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales.
This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
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Rescooped by Martin (Marty) Smith from SocialMedia Source |
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According to Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local.
This post shares a favorite metrics approach - model by isolating and assigning. I like to create models by marketing channel that assigns 100% of costs and sales in order to defeat the attribution monster.
The attribution monster exists because the web is so dynamic knowing who did what and why is difficult. Many things go into moving customers from visitors to buyers so accurate attribution is a myth.
Instead of trying to make web numbers make 2 + 2 = 4 sense I suggest isolating and assigning and then comparing. When you isolate and assign and then compare you see the FABRIC of the tapestry we lucky few Internet marketers weave.
Instead of attempting to assign attribution, something akin to putting a scarf on a raging bull, I like to make attribution moot by modeling around it (explained more deeply in the linked post).