Curation Revolution

Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:

* Importance of "movement" marketing. 

* Create CLUBS.

* Empower advocates. 

* Ask for help.

* Be social, mobile and unique. 

Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l  

Movement Marketing With Orate.me
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.