Curation Revolution

The Medium Is The Message
We may have read a better explanation of Curagami’s raison d’être than Medium founder Ev Williams, but we don’t remember when. Ev’s discussion of the move from widget focus (adding features) to the Jungian thing – helping customers self actualize and so become more actualized in turn – is an ecommerce must read. 

Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.

Lots of questions after our presentation of asking the right Ecommerce questions last week to a group of about 40 Small to Medium Sized Businesses in Raleigh sponsored by FedEx. Instead fo writing more, we took a different approach and developed short "Video Notes" adding Curagami YouTube links to our Haiku Deck:

Find the Haiku Deck Here
http://shar.es/1gssvu

Find Introductory Video Notes on YouTube Here
https://youtu.be/T3KVhY_yK10 

Find Video Notes about creating online community here
https://youtu.be/KXmON4U1I_E 

Will add more video notes soon.  

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

• Free Shipping.
• Prevalent & Easy To Find Email List.
• About Page.
• Relevant Content.
• Reviews.
• Trust Marks (Visa, MasterCard for example) in cart.
• Terms of Use.
• Satisfaction Guarantee.
• Social Share Buttons especially Twitter and Facebook.

What are your website's MacGuffins?