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Scooped by Martin (Marty) Smith
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Curation Revolution | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 


2. http://sco.lt/68zYfp 21 Content Types We Crave


3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]


6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]


9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]


10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more: http://sco.lt/69HeAj

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

Scooped by Martin (Marty) Smith
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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Curation Revolution | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Martin (Marty) Smith's insight:

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M