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Patients and consumers in healthcare are more inclined to incorporate new technologies into the delivery system than the physicians who administer most of the care, but the gap between the two is shrinking as more physicians embrace the consumer-driven model. 
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infographic created by Parks Associates illustrates the top digital health consumer activities of U.S. broadband consumers over the past 12 months.
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Driven by evolving consumer expectations, start-up funding for digital healthcare, such as telehealth or wearable technology, is expected to double in the United States over the next three years, growing from $3.5 billion in 2014 to $6.5 billion by the end of 2017, according to new research by Accenture.
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Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the people and process. According to Brinker, "You can have a mediocre set of technologies but if you have really good people and a really good process you can get tremendous results. Via Marteq
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Behavioral design is a rapidly growing subdiscipline of interaction design with a great deal of untapped potential. Where to begin? Aspiring UX designer Dexter Zhuang summarizes contemporary research to help us get started.
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Physicians now use digital technology as a key touch-point to receive and share information with peers, patients and KOL’s about Healthcare & Pharma brands, mostly via their smartphones. It is increasingly important to take digital channels into account as enablers of conversations and brand messages amongst healthcare professionals.
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We need to think of packaging not merely as a functional distribution tool, but as media—with all the engagement and disruptive potential of other dynamic brand touchpoints. Already, GPS-enabled devices allow retailers to locate shoppers in their vicinity and offer rewards, digital extras, and product samples in real time—a technology that is only in its infancy.
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Several driving forces set the stage for U.S. health care in 2014, defining the broad health market landscape in the nation.
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What is digital health? Digital health is mainframe turned mobile, and it hit its cardinal stride in the crosswalk between technology and medicine. Now, it’s everywhere. From sensors to apps to platforms, most of the wireless tools that aim to make you healthier fall under the digital health umbrella. Sometimes referred to as mHealth, mobile … Via nrip
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I’ve long been skeptical about the direct-to-consumer approach in digital health and of those who push slick apps and gadgets to a market that wants simple rather than flashy. “The vast majority of healthcare spending comes not from workout freaks and the worried well, but from chronic diseases and acute care,” I wrote in a particularly inflammatory columnin February. Now I’m starting to believe that some DTC products are finding markets in the limited but potentially highly lucrative niches of military personnel and elite athletes. Via JP DOUMENG
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The market for devices, software and services is set to grow by 142 per cent over the next five years in the US alone as more people embrace the idea of taking active digital control of their health and wellbeing. Via Parag Vora
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Will we see a lot of digital health companies bite the dust in the next few years?
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To request an interview with Dr. Samir Damani, a practicing cardiologist and founder and CEO of MD Revolution, send an email to MDRevolution@chempetitive.com...
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The health care industry has long been a laggard in adopting technology, but that will soon change as the challenge of aligning doctors, insurance companies and patients is figured out.
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This presentation covers the challenges and opportunities of building a digital health platform across Philips connected products in Healthcare, consumer lifestyle and lighting, exploring how a generic PaaS layer such as Cloud Foundry can be a good candidate as a foundation for this platform and provide an effective way to create new health, wellness and lifestyle propositions.
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Shoppers know more about brands than ever, and demand to know yet more. How can companies win their trust?
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Artefact's set of 23 cards helps designers, researchers, and anyone facing a behavior change challenge nudge people toward positive behavioral outcomes.
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Tech is not a silver bullet and most times does not improve outcomes. Many technologies not only fall short, but have no plan for an ultimate patient connection.
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When Ometria, the UK e-commerce intelligence startup, raised a $1.5 million seed round back in March from 16 individual investors, I joked that one might call..
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This unique event will focus on the increasing role of the consumer in digital health. News ways for the citizen to access digitally-enable products and services are opening up and we hear from organisations that represent "new routes to market" in the opening session. Learning will be shared about the business models that typically operate in these diverse market segments and the nature of the opportunity for consumer digital health products & services.
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A report by Vitals highlights five trends in healthcare in 2014 poised to impact digital health companies.
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CES is upon us again. According to the Boston Globe, the Las Vegas consumer electronics show is dedicating 40 percent more floor space to digital health than last year and more than 300 digital health companies are exhibiting. Whether or not those stats are illustrative, digital health is still a more popular topic at CES than it ever has been. And with more and more big companies like Sony and LG getting into fitness and activity tracking, even the definition of a digital health company is blurring. Via Parag Vora
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As pharma companies confront the digital health wave and contemplate their digital health strategy, I see four high-level options.
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Suppliers of digital health solutions looking to gain entry to the public health care market should first target their services at improving consumer lifestyles, a health care industry consultant has said. Via Parag Vora
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A recent international survey by the McKinsey & Company consulting firm addresses some myths about consumer use of digital healthcare services. Via nrip
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