Branded Customer Service

We have forgotten was real, genuine, and warm customer service is.  it is when someone does something not because it is written in their job description.

Those Wow moments, come from people who listened, observed, and then took it upon themself to anticipate what we as customers will need.  Why do they do it???  Because they care!  Its the little things for customers that are the big things.

The article gives a couple different examples of this:  first when the waitress had overheard the manager telling a customer that they could not want their baby bottles in the kitchen for them.  The next day she had taken it upon herself to buy bottles, detergent, and a brush to clean the bottles.  She surprised the customer and refused to take money.

The article's question to us: "If we can apply this lesson to every sales meeting, where we leave the prospect wowed by doing that one little thing that means a great deal to them, what difference could that make to our conversion rates?"