A few days ago, I just found out that someone’s trying to pull one of my top keywords’ search rankings by building thousands of spam links to its designated page. Obviously, that douche has plenty of time to waste.
What is Negative or Reverse SEO?
Negative SEO is the process of downgrading a site/page’s search result rankings through implementing tactics that violate Google’s Webmaster Guidelines and to trigger negative ranking factors/signals, for it to be penalized or be affected by algorithmic updates.
Full article: http://kaiserthesage.com/negative-seo/