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Robin Good's insight:
Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update.
Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.
Cutts later posted some more details about this roll out on his blog.
He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam.
Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)"
To check if you have been affected try one of these two tools:
Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/
From the article: "Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites.
And they’ve taken the somewhat novel approach of using Twitter to make this announcement:
- Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH -
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).
Here’s what Google says about its latest Panda-related change:
Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.
From the article: "Google today listed changes it made to its algorithm in January.
As previously discussed, the biggest takeaway from that (at least in my opinion) was an increased focus on freshness through not only updates to the “Freshness Update,” but also through changes to universal search, which focus on the queries that deliver news results.
The company also addressed a recent Panda tweak:
High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda."
From Search Engine Land: "No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let’s call it Penguin 1.1.
Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches.
Minor weather report: We pushed 1st Penguin algo data refresh an hour ago.
Affects <0.1% of English searches. Context: goo.gl/4f7Pq
From the original article: "Understanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow.
Google Panda evaluates the quantity and quality of the content housed on your site and assigns a value to your website or section of your website.
It’s important to note that just because you’ve updated your content, changes will not necessarily be reflected by Google until they update your Panda rank."
Informative. Useful. 8/10
From the article: "We've asked when will Google roll the Panda algorithm more seamlessly into their algorithms - where Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself (I am pretty sure I am oversimplifying it).
"High-quality sites algorithm improvements. [launch codenames "PPtl" and "Stitch", project codename "Panda"] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites.
We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda."
It seems like this means Google has made Panda a bit more integrated into the mainstream algorithm, allowing it to possibly run more frequently and who knows, maybe more real-time?
Read the full article: http://www.seroundtable.com/google-panda-pipelines-14686.html
"Google has confirmed reports of a Panda update with us.
[Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.
I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda."
Read the full article: http://searchengineland.com/google-panda-3-2-update-confirmed-109321
(thanks to Giuseppe Mauriello)