Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Google Penalties: Four Content Strategies To Be Very Careful With In 2013

Google Penalties: Four Content Strategies To Be Very Careful With In 2013 | Google Penalty World | Scoop.it
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
Robin Good's insight:



Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization.


These are:


  1. infographic creation
     
  2. advertorial placement
     
  3. press release distribution
     
  4. article submission and guest blogging


If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back.



Useful reminder for many content marketers. 7/10


Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/ 




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HiddenValleyRVPark.com's curator insight, September 21, 2013 12:02 AM

Rules, rules and more rules...

Mia Voss's curator insight, October 10, 2013 7:53 AM

Stay careful, my friends!  A good overview of "What Not To Do"

Clipping Path India's comment, March 17, 2015 6:44 AM
Agree.
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Matt Cutts Announces Google Penguin 2.0 Algo Update: Check Your Stats

Matt Cutts Announces Google Penguin 2.0 Algo Update: Check Your Stats | Google Penalty World | Scoop.it
Robin Good's insight:



Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update.


Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.


Cutts later posted some more details about this roll out on his blog.


He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.


Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam.


Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)"



To check if you have been affected try one of these two tools:


a) PanguinTool


b) AlgoSleuth




Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/





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James Johnston's curator insight, May 26, 2013 9:11 AM

Have you checked yours?

Jean-Louis Francois's curator insight, June 4, 2013 2:32 AM

To check if you have been affected try one of these two tools:

 

a) PanguinTool (very good)

 

b) AlgoSleuth

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Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics

Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics | Google Penalty World | Scoop.it
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Robin Good's insight:



Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one.


The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into.


Highly informative. Up-to-date. 8/10


Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too


(Image credit: red card by Shutterstock)


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Google Panda vs Google Penguin: Which Are The Differences? [Infographic]

Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Google Penalty World | Scoop.it

A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimise your website to avoid being penalized by any of the two.

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Full Recovery Possible? Google Penguin Update and What To Do

Full Recovery Possible? Google Penguin Update and What To Do | Google Penalty World | Scoop.it

From the original article: "The good news, whether you were hit by Penguin the first time or this time, is that you can recover.


We’ve now seen that this can happen, and since we know that Google will continue to push data refreshes for Penguin, there should be plenty of chances to do so.


Just think about all the Panda refreshes we’ve seen since February 2011.


We recently reported on WPMU, a seemingly quality site with plenty of fans on social media channels, which got hit by the first Penguin update. The site has now made a full recovery."


Full article: http://www.webpronews.com/google-penguin-update-refresh-recovery-provide-hope-for-webmasters-2012-05 

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Graph Profiles of 16 Google Penalty, Update & Filtering Algorithms

Graph Profiles of 16 Google Penalty, Update & Filtering Algorithms | Google Penalty World | Scoop.it

Robin Good: Here is an excellent set of web traffic graphs showcasing the impact on traffic of 16 different google penalties, updates and filters.


From the ScreamingFrog website: "...you can argue the virtue and accuracy of any data set, but internally we have found this measure to be extremely useful as a guide for competitive landscape analysis and trends."


Excellent. Very useful. 9/10


Full article: http://www.screamingfrog.co.uk/16-google-penalty-update-filter-visualisations-by-seo-visibility/ 

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Google New Penalization: The Penguin Update - Google's New Webspam Algorithm Gets Official Name

Google New Penalization: The Penguin Update - Google's New Webspam Algorithm Gets Official Name | Google Penalty World | Scoop.it

Robin Good: Last Tuesday Google has released a new ranking-factor algorithm update focusing on eradicating more webspam from the SERPs. 

More info here:  http://searchengineland.com/the-penguin-update-googles-webspam-algorithm-gets-official-name-119623 


and here: http://www.seroundtable.com/google-penguin-impact-poll-15081.html 


Reconsideration request form: http://www.webpronews.com/google-penguin-update-reconsideration-request-tips-from-google-2012-04 

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SEO: What To Do Before The New Google Over-Optimization Penalty Hits - SEOMoz

SEO: What To Do Before The New Google Over-Optimization Penalty Hits - SEOMoz | Google Penalty World | Scoop.it

From the article intro: "Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices.


In this week's Whiteboard Friday, we will be covering some changes that you should be making to your SEO practices in order to avoid this type of penalization.


...


This week we've been hearing a lot of chatter in the SEO blogosphere and on Twitter and on the forums about this new potential Google penalty that's coming down the line around over-optimization.


...


But before this penalty hits, for goodness sake, SEO folks, let's make these changes to our websites because we could be in real trouble if we don't impact these things beforehand.


I think these are some of the most likely candidates to be hit by Google's over-optimization penalty, some of the most likely patterns they're going to try and match against in this upcoming change. So let's talk through them."


Must watch: 8/10


Full video and transcription: http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday 

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It's Not How Many Ads You Have, But How Large They Are, Above The Fold: Matt Cutts

From the article:


"In a Google+ hangout video chat session, Matt Cutts clarified how Google’s above the fold penalization will work as many people was wondering if the number of ads will cause an issue, but that’s not the case.


The new algorithm inspects pages to see how much space is used to display advertisements above the fold, so it’s all about the size of ads, not actually the number of ads that are showing on the page.


A very interesting thing is Google will penalize the entire site if there is too much space used to display ads, especially above the fold.


Matt Cutts actually took two yellow stickies and put them on the top of a standard 8.5 x 11 sheet of paper and indicated that even if this space was just one big ad it is too much and could be impacted by Google’s new algorithm change."


Recommended.


Read the full article: http://www.famousbloggers.net/googles-above-the-fold-clarification.html 


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Check Google Penalties and Impact On Your Site with the Google Penalty Checker

Check Google Penalties and Impact On Your Site with the Google Penalty Checker | Google Penalty World | Scoop.it
Robin Good's insight:



The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.


The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.


Invaluable.


Free to use.


If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/


Try it out now: http://fruition.net/sem/user/login


Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/


FAQ (very useful): http://fruition.net/seo/google-penalty-faq/ 




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Adam Atodl's curator insight, August 5, 2013 7:37 PM

This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.

The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version. 

Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(


Register for a free account here: http://fruition.net/sem/user/register

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Verify Instantly Whether Your Site Has Been Impacted by Google Panda or Penguin with AlgoSleuth

Verify Instantly Whether Your Site Has Been Impacted by Google Panda or Penguin with AlgoSleuth | Google Penalty World | Scoop.it
With the Delegator® AlgoSleuth Tool you can plot your website's organic traffic against Google's major Algorithm updates and see what was won or lost.
Robin Good's insight:



Easily find out if your web site or blog has been affected by one of Google algorithm updates such as Panda and Penguin. Next to the excellent Panguin Tool, now you have an additional tool to make sure you have not been hit.


From the official site: "AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years.


The tool includes all major Panda and Penguin updates from January 2011 to today.


The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles."


Harsh Agrawal has also posted a useful intro tutorial to AlgoSleuth, which you can find here: http://www.shoutmeloud.com/algosleuth-find-which-google-panda-update-affected-your-website.html


He writes: "AlgoSleuth uses the Google analytics API to fetch traffic details from your account, and matches with known Panda & Penguin updates to verify whether you have been hit by a Google algo update."


(Source: Shoutmeloud)


Free to use: www.delegator.com/algosleuth






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Google Penalizations: 25 Ways Your Site Can Get Penalized in 2012 | Search Engine Journal

Google Penalizations: 25 Ways Your Site Can Get Penalized in 2012 | Search Engine Journal | Google Penalty World | Scoop.it

Robin Good: If you are wondering how your web site can be easily penalized by Google, here is a great review of the most popular and frequent types of penalizations.


Sujan Patel, co-founder of Single Grain, a SEO agency based in San Francisco, has put together this useful annotated list of search engine penalities which brings together both the recent new algorithm updates Google has introduced as well as classical troublemakers.


From the original article: "Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account?


Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes:..."


"...keep in mind that things change all the time in the SEO world – so this list shouldn’t be construed as the “end all, be all” of penalties your site might experience in 2012."


Useful reminder. 7/10


Full article: http://www.searchenginejournal.com/25-ways-to-get-penalized-in-2012/47245/



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Penalties Vs. Algorithm Changes: Matt Cutts Replies at SMX

Penalties Vs. Algorithm Changes: Matt Cutts Replies at SMX | Google Penalty World | Scoop.it

Search Engine Land reports from SMX Advanced in Seattle: "Is it a penalty? Or is it just a change to Google’s algorithm?


That’s been one of the hot topics in search marketing in recent months thanks to the Panda and Penguin updates, and it was one of the topics of discussion tonight at our SMX Advanced conference in Seattle.


During the annual “You & A with Matt Cutts” keynote session, Google’s web spam chief told Search Engine Land Editor-In-Chief Danny Sullivan that Google’s definition of a “penalty” is when manual action is taken against a site — and that Google doesn’t use the term “penalty” as much as they say “manual action.”


Cutts went on to say that neither Panda nor Penguin are penalties; they’re both algorithm updates.


He also mentioned — and this will be good news to many search marketers — that Google is considering offering a tool that allows web masters to disavow certain links, but that may be months away if it happens.


...


Other topics included why some spam reports aren’t acted on, whether Google+ and +1 votes are a strong SEO signal right now and much more."


Read the full report blog with all of the Q&A here:

http://searchengineland.com/live-blog-you-a-with-matt-cutts-at-smx-advanced-123513 


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Google Penguin Worst Than Google Panda for SEOs?

Google Penguin Worst Than Google Panda for SEOs? | Google Penalty World | Scoop.it

Barry Schwartz reports on SearchEngineRoundtable: "About a month ago, we polled our readers asking how they were impacted by the Google Penguin update.


We have well over a 1,000 responses and I wanted to share them with you. Keep in mind, those who were negatively impacted are probably more likely to take the poll.


That being said, 65% said they were negatively impacted by Penguin, while only 13% said they were positively impacted.


This is way more than the Panda update where only 40% said they were negatively impacted by the Panda update."


Full article: http://www.seroundtable.com/penguin-poll-15207.html 

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Google Penguin or Google Panda? How To Find Out Which Algorithm Has Hit Your Website

Google Penguin or Google Panda? How To Find Out Which Algorithm Has Hit Your Website | Google Penalty World | Scoop.it

Robin Good: If you have been wondering whether you have been hit by one of Google recent algorithm updates (Google Panda and Google Penguin), this in-depth article by Glenn Gabe provides lots of valuable insight and specific advice on how to verify whether your site has been hit by an algo update and specifically by which one.

 

"Based on how Google rolled out Penguin and Panda recently, I’m finding it’s common for webmasters to be confused about which algorithm update hit their websites.


Penguin 1.0 and the latest Panda updates were so close that it’s easy to believe you were hit by one, when in fact, it could have been the other.


Use the techniques I listed in this post to help you determine which update really hit your site..."


Must-read. 9/10


Full article: http://www.searchenginejournal.com/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/43751/ 

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Google Ready To Unleash Another Big Penalty for Sites Doing Black Hat SEO

Google Ready To Unleash Another Big Penalty for Sites Doing Black Hat SEO | Google Penalty World | Scoop.it

Robin Good: Google is about to release globally and for all languages a new algorithm change that will significantly penalize web sites utilizing "black hat" 

SEO techniques, to rank inside Google search engine result pages.


From the article: "In the next few days, Google will be launching an important algorithm change targeted at webspam.


The change will decrease rankings for sites that are violating Google’s existing quality guidelines.


This algorithm represents another improvement in Google efforts to reduce webspam and promote high quality content. 


...


Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.


The change will go live for all languages at the same time.


For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice."



Read the full article: http://insidesearch.blogspot.it/2012/04/another-step-to-reward-high-quality.html 

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New Google Penalty Coming For Those Over-Optimized SEO Sites

New Google Penalty Coming For Those Over-Optimized SEO Sites | Google Penalty World | Scoop.it

From the original article: "Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.


Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks.


The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO."


Check also out this video from Matt Cutts, dating back to 2009, and illustrating how much Google's take on this issue has profoundly changed, if not reversed altogether. http://www.youtube.com/watch?v=Bz0KQNPDUoc


Must listen-to. 8/10


Here is a full text trasncription (and the audio recording) of what Matt Cutts has exactly said: http://selnd.com/FTwher 

Check also: http://www.seroundtable.com/google-over-seo-update-14887.html  


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