From the article:

"In a Google+ hangout video chat session, Matt Cutts clarified how Google’s above the fold penalization will work as many people was wondering if the number of ads will cause an issue, but that’s not the case.

The new algorithm inspects pages to see how much space is used to display advertisements above the fold, so it’s all about the size of ads, not actually the number of ads that are showing on the page.

A very interesting thing is Google will penalize the entire site if there is too much space used to display ads, especially above the fold.

Matt Cutts actually took two yellow stickies and put them on the top of a standard 8.5 x 11 sheet of paper and indicated that even if this space was just one big ad it is too much and could be impacted by Google’s new algorithm change."


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(Curated by Robin Good)