How Google Algorithm Changes Are Evaluated, Tested and Tried: Amit Singhal Explains | Google Penalty World |

Robin Good: If you have ever been wondering whether Google ever makes algo decisions based on its own economic benefits, what Google Fellow Amit Singhal said at the recent opening keynote at SMX London should put your doubts to rest.

"Singhal was adamant: “no revenue measurement is included in our evaluation of a rankings change.

Listening to him explain how excites he gets about search improvements and how changes are evaluated, you realize there’s no spin here. He’s absolutely telling the truth."

(Source: SearchEngineLand)

In addition, Dr Singhal illustrated in detail what is the process that each new additional algorithm goes through, before being adopted. 

Interesting. Informative. 7/10

Full article: