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What Type of Links to Avoid To Steer Clear from Google Penguin

What Type of Links to Avoid To Steer Clear from Google Penguin | Google Penalty World | Scoop.it



Robin Good's insight:


If you are trying to understand better whether your site has been losing traffic sue to Google Penguin, and possibly some not very high quality links pointing to your site, here is an informative article, summarizing for you what type of links you need to be avoiding to steer clear from any risk of being hit by Google Penguin.

If you read the article in detail, you will see that many type of links that are normally thought to be "ok", present in fact a serious risk to your site and this is way it is a good idea to understand in detail what types of link can present some risk before it's too late to do something about them.


Informative. 7/10


Full article: http://www.searchenginejournal.com/google-penguin-links-to-avoid/54146/



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REwebCentral's curator insight, January 2, 2013 6:47 PM

Robin Good's curator insight,December 22, 2012 1:21 AM:


If you are trying to understand better whether your site has been losing traffic sue to Google Penguin, and possibly some not very high quality links pointing to your site, here is an informative article, summarizing for you what type of links you need to be avoiding to steer clear from any risk of being hit by Google Penguin.

If you read the article in detail, you will see that many type of links that are normally thought to be "ok", present in fact a serious risk to your site and this is way it is a good idea to understand in detail what types of link can present some risk before it's too late to do something about them.

Informative. 7/10

Full article: http://www.searchenginejournal.com/google-penguin-links-to-avoid/54146/
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Major Google Algorithm Changes and Updates for 2013

Major Google Algorithm Changes and Updates for 2013 | Google Penalty World | Scoop.it
Robin Good's insight:



An infograhic visualizing the 11 most relevant Google algorithm changes and updates that have "hit" website publishers during 2013. 


Infographic: http://curation.nl/infographic-the-biggest-changes-to-google-search-in-2013/ 


To find out whether your website has been "promoted" or "handicapped" by anyone of these algo changes, please check the tools I reviewed here: 





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MaaS Pros Sunshinecoast's curator insight, January 9, 4:43 AM
"Why is the Google algorithm so important?"
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Google Penalties: Four Content Strategies To Be Very Careful With In 2013

Google Penalties: Four Content Strategies To Be Very Careful With In 2013 | Google Penalty World | Scoop.it
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
Robin Good's insight:



Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization.


These are:


  1. infographic creation
     
  2. advertorial placement
     
  3. press release distribution
     
  4. article submission and guest blogging


If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back.



Useful reminder for many content marketers. 7/10


Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/ 




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AlGonzalezinfo's curator insight, September 19, 2013 4:32 PM

Excellent resource, especially this advice on infographics:

 

In August 2013, the same Googler followed up on that promise by saying that, to avoid raising suspicion with Google, marketers should consider using nofollow links in the infographics they distribute across a large number of sites. This should be done to signify that your infographics aren’t being shared just to up your Google rankings, but rather they are being shared for educational, promotional, or lead and traffic generation purposes.

 

 

 

HiddenValleyRV.net's curator insight, September 21, 2013 12:02 AM

Rules, rules and more rules...

Mia Voss's curator insight, October 10, 2013 7:53 AM

Stay careful, my friends!  A good overview of "What Not To Do"

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Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links

Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links | Google Penalty World | Scoop.it
Robin Good's insight:



Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization.


Specifically, as Tom Forenski reports here:

"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."


He writes: "If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag."


On the Google official page these other situations are listed as not OK:


  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

  • Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking

  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

  • Using automated programs or services to create links to your site

  • Text advertisements that pass PageRank

  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank

  • Links with optimized anchor text in articles or press releases distributed on other sites. For example:There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

  • Low-quality directory or bookmark site links.

  • Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 - car insurance

  • Widely distributed links in the footers of various sites

  • Forum comments with optimized links in the post or signature, for example:



Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties.  safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate.



Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en


Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/



(Image credit: Red card by Shutterstock)



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Google Panda: What To Check? The 10-Day Guide

Google Panda: What To Check? The 10-Day Guide | Google Penalty World | Scoop.it

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

 

Read More: http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda


Via Antonino Militello
Robin Good's insight:

Good list of what you need to check to avoid Google Panda penalizations.

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Elaine Lindsay's comment, August 14, 2013 8:31 AM
really good points here.. I believe we need to look at the whole beast.. all of the signals, social,, on-page and off Google pretty much spells it out for us..
Kaye Blum's curator insight, August 16, 2013 9:24 AM

For the serious SEO geeks...

Thorsten Strauss's curator insight, September 4, 2013 5:41 AM

Although a new release has since Panda (update) been issued, Penguin, this is a great "to-do" list for yourself or to just learn a little about SEO. Your SEO team should be long on top of this. If that is news to them, then you have a competence issue in your team. 

 

This review was written by Thorsten Strauss for his curated content

"3 World Marketing Mix", a triangulated review of marketing from point of view of executive, consultant and lecturer, on Scoop.it http://sco.lt/8fpYjR

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Google Penalizations: The 50 Most Common Reasons For Getting a Penalty

Google Penalizations: The 50 Most Common Reasons For Getting a Penalty | Google Penalty World | Scoop.it



Robin Good's insight:



Claire Broadley, has a useful list of the top 50 Google penalization triggers which may cause a penalization for your web site.


These are the most common reasons for Google to penalize your site and while the definite reasons for a penalty may not be all clear, the factors listed in this article definitely contribute to put you in the high-risk group.


Useful. resourceful. 7/10


Full guide to Google most common penalty triggers: http://blog.kissmetrics.com/penalized-by-google/




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Os Ishmael's curator insight, July 7, 2013 5:41 PM

This post is a must read giving a concise note on google penalties 

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The Google Algorithm Changes Weather Report by MozCast

The Google Algorithm Changes Weather Report by MozCast | Google Penalty World | Scoop.it
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.
Robin Good's insight:



Mozcast is a free data reporting service which allows you to see general trends and symptoms indicating whether Google is making significant changes to its search ranking algorithms.


MozCast has been designed to help you keep track of the day-to-day changes in the Google algorithm by tracking a hand-picked set of 1,000 keywords and by grabbing the top 10 Google organic results.


These are compared with the previous day's top 10 (for any given keyword), to produce something that looks like a temperature (in °F). An average day is about 70°F.


Free to consult.




Try it out now: http://mozcast.com/


Learn more about how it works: http://mozcast.com/about




(Thanks to Donnie Strompf for kindly suggesting it)


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valeriecharron's curator insight, July 6, 2013 3:01 AM

Pinguin 3.0 impacts

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Matt Cutts Announces Google Penguin 2.0 Algo Update: Check Your Stats

Matt Cutts Announces Google Penguin 2.0 Algo Update: Check Your Stats | Google Penalty World | Scoop.it
Robin Good's insight:



Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update.


Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.


Cutts later posted some more details about this roll out on his blog.


He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.


Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam.


Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)"



To check if you have been affected try one of these two tools:


a) PanguinTool


b) AlgoSleuth




Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/





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James Johnston's curator insight, May 26, 2013 9:11 AM

Have you checked yours?

Jean-Louis Francois's curator insight, June 4, 2013 2:32 AM

To check if you have been affected try one of these two tools:

 

a) PanguinTool (very good)

 

b) AlgoSleuth

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Verify Instantly Whether Your Site Has Been Impacted by Google Panda or Penguin with AlgoSleuth

Verify Instantly Whether Your Site Has Been Impacted by Google Panda or Penguin with AlgoSleuth | Google Penalty World | Scoop.it
With the Delegator® AlgoSleuth Tool you can plot your website's organic traffic against Google's major Algorithm updates and see what was won or lost.
Robin Good's insight:



Easily find out if your web site or blog has been affected by one of Google algorithm updates such as Panda and Penguin. Next to the excellent Panguin Tool, now you have an additional tool to make sure you have not been hit.


From the official site: "AlgoSleuth harnesses the power of the Google Analytics API to provide a powerful analysis of your site’s organic traffic and highlights all major Google Algorithm updates that may have affected you over the past several years.


The tool includes all major Panda and Penguin updates from January 2011 to today.


The process for extracting your data takes, on average, just 2-3 minutes. After that, you can use AlgoSleuth to query results for one or any number of Google Analytics profiles."


Harsh Agrawal has also posted a useful intro tutorial to AlgoSleuth, which you can find here: http://www.shoutmeloud.com/algosleuth-find-which-google-panda-update-affected-your-website.html


He writes: "AlgoSleuth uses the Google analytics API to fetch traffic details from your account, and matches with known Panda & Penguin updates to verify whether you have been hit by a Google algo update."


(Source: Shoutmeloud)


Free to use: www.delegator.com/algosleuth






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The Penalty Risks of Guest Blogging: Penguin 2.0 Coming

The Penalty Risks of Guest Blogging: Penguin 2.0 Coming | Google Penalty World | Scoop.it
Guest blogging is the most popular way of building links. It’s been working so well for most SEOs, that bloggers are getting bombarded with dozens of emai
Robin Good's insight:



Good advice from Neil Patel on QuickSprouts on the risks involved in focusing excessively on low-quality guest posting and at the other pros and cons that such link building strategy brings.


Although Google Penguin 2.0 isn't here yet, it is quite likely that it will focus on some of the very issues outlined in this article.



Informative. Rightful. 7/10


Full article: http://www.quicksprout.com/2013/04/18/penguin-2-0-how-guest-blogging-will-be-affected/


(Image credit: www.empowernetwork.com)

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Key SEO Factors to Optimize: Before and After Google Panda-Penguin

Key SEO Factors to Optimize: Before and After Google Panda-Penguin | Google Penalty World | Scoop.it
Robin Good's insight:



Here's an excellent visual poster illustrating the key differences between the type of SEO activities that were effectve back in the days before Google Panda and Google Penguin made their first appearances, and the ones that are appropriate and effective today.


Things have changed a lot in these last two years, and this visual diagram does a great job of reviewing and synthesizing what has really changed.


Whether you are new to web publishing or have a long established web presence, I think you will find lots of valuable information in here as well as many confirmations of things you thought but weren't sure of when it comes to SEO.



Up-to-date. Factual. Informative. Must-read. 8/10


Full visual poster: http://www.zealousweb.net/blog/new-approach-to-seo/


(Thanks to Marty Smith for finding this gem)





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How Does Google Evaluate Which Sites To Penalize as Webspam?

When Google does a manual review do you guys use a "set standard" when banning (removing from the index) sites or do you guys ban based on if it "looks bad" ...
Robin Good's insight:



From SearchEngineLand: "In the latest video from Google’s head of search spam, Matt Cutts, he addresses Google’s standards for manually removing spam from the Google index.


Matt outlines how Google makes sure they are consistent as possible when they take manual action. They include: Google has very clear webmaster guidelines


  • Most manual penalties are indeed “clear cut cases” and easy
  • Google has training sessions
  • Google has “shadowing” to train new team members
  • Google will always review new manual penalties set by new Googlers

Source: http://searchengineland.com/googles-cutts-we-dont-ban-sites-critical-of-google-but-here-is-why-we-do-penalize-sites-150549


Check out the original video here: http://youtu.be/Mb3ZiXno4Dw



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Why Blogs with Guest Posts Are An Easy Target For Upcoming Penalizations and What You Can Do Prevent It

Why Blogs with Guest Posts Are An Easy  Target For Upcoming Penalizations and What You Can Do Prevent It | Google Penalty World | Scoop.it



Robin Good's insight:



Jeff Foster has a point and I do agree with him. His concern is indeed appropriate.


He writes: "Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013.


I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google.


SEOMOZ.org allows guest blogging and their rankings increased during the Panda update.


But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming."


The article provides great advice on how to manage guest posts in ways that guarantee maximum safety for you and minimum risks of being penalized because of them.



Very useful. Informative. 8/10


Full article: http://www.problogger.net/archives/2013/02/15/why-blogs-that-allow-guest-posts-will-be-penalized-in-2013/




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Sumit Gajanan Tambe's comment, March 6, 2013 2:17 AM
Write For Guest post Get Free backlink http://su.pr/AlIGhb
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Stop Guessing Whether Your Website Has Been Penalized by Google Panda or Penguin: Now You Can Tell in One Minute

Stop Guessing Whether Your Website Has Been Penalized by Google Panda or Penguin: Now You Can Tell in One Minute | Google Penalty World | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.
Robin Good's insight:


If you wonder whether your site has ever been penalized by the Google Panda or Penguin updates, you don't need to guess anymore. You can check and be sure of whether any of the Google updates has ever affected your web site by simply using this free tool.


Panguin, this is how it is called, is a web-based tool that allows you map the dates of each major Google algorithm update, including each Panda and Penguin update over your traffic graph inside Google Analytics.


To check it, it takes less than one minute.


Highly recommended. Great tool.


Free to use.


http://www.panguintool.com/



(Thanks to Ryuichi Sakuma of Metaline for suggesting it)


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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites

Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites | Google Penalty World | Scoop.it
MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been...
Robin Good's insight:



Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird.


The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches.


The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal. 


Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926 


FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816 


Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/ 




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Neil Ferree's curator insight, September 27, 2013 5:50 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.


If this article was useful, please share it.

jmwakasege's comment, September 28, 2013 8:27 AM
Thank you for the heads up, though we need content is the king in this era. With changes like this.
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Link Building Penalties: 10 Video Clips Unearth True Risks and Possible Remedies

Link Building Penalties: 10 Video Clips Unearth True Risks and Possible Remedies | Google Penalty World | Scoop.it
Robin Good's insight:



If you want to learn more about the risks that "unnatural" links can cause to your site, here's an good resource to check out: a curated selection of ten clips focusing only on this topic: links and Google penalties.


The collection includes:

7 selected videos from Google Matt Cutts

1 clip with Rand Fishkin - SEOMoz

1 clip with Shane Walker

1 additional video



Useful. Informative. 8/10


Full list: http://umain30.com/2013/08/14/10-top-videos-on-unnatural-links-and-penalty-warning/ 




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MasterKom Indonesia's curator insight, August 23, 2013 8:25 AM

One of the best ways to not leave any backlinks footprints is to build backlinks from many sources. Cheap Backlink Building Service bring you 3 highly diversified link packages and build from a variety of sources. All of Your backlinks will come from high pr and quality such as Web 2.0, Social Bookmarks and Wikis. http://bit.ly/12vdoOU

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Check Google Penalties and Impact On Your Site with the Google Penalty Checker

Check Google Penalties and Impact On Your Site with the Google Penalty Checker | Google Penalty World | Scoop.it
Robin Good's insight:



The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.


The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.


Invaluable.


Free to use.


If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/


Try it out now: http://fruition.net/sem/user/login


Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/


FAQ (very useful): http://fruition.net/seo/google-penalty-faq/ 




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Adam Atodl's curator insight, August 5, 2013 7:37 PM

This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.

The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version. 

Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(


Register for a free account here: http://fruition.net/sem/user/register

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Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Google Penalty World | Scoop.it
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.


In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.


What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)


The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.



Useful. Good summary. 7/10


Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide



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PMD (Partial Match Domains) Targeted by Google Last Algo Updated

PMD (Partial Match Domains) Targeted by Google Last Algo Updated | Google Penalty World | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.
Robin Good's insight:



Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor.


According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for.

These are called PDM (partial domain matches) and data shows that these have all been strongly affected.


So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening.


From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: "



Informative. Useful data. 8/10


Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update




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Monitor and Track Google Algorithm Changes with Algoroo

Monitor and Track Google Algorithm Changes with Algoroo | Google Penalty World | Scoop.it
Robin Good's insight:



To monitor Google algo changes and updates there is a new free tool which visualizes on a day-by-day basis the "turbulence" (quantity of movement) of thousands of keywords inside Google SERPs.


When the turbulence gets high you know that Google has made some changes.


Free to use: http://algoroo.com/



Similar tools: Panguin Tool - Algosleuth


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Robin Good's comment, June 21, 2013 11:08 AM
Yeah, I am there too, right here: https://plus.google.com/u/0/102342575415454158358/posts but I am not familiar with the MaxImpact Hangout though I have gone to check out the page by Max Minzer.
Donnie Strompf's comment, June 21, 2013 3:12 PM
Oh sweet i'm now following you. What do you think? You wanna be a hosted as a guest on the show. We've created a article on Max Impact, in this article you can see other SEOs that have been on the show http://www.boastingbiz.com/blog/seo/maxs-impact-on-google/
Robin Good's comment, June 22, 2013 1:13 PM
Yes Donnie, I am more available to accept your kind offer (after the 15th of July).

You can contact me at my official email Robin.Good@masternewmedia.org.
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Why Indiscriminate Link Building Can Get You Into Google Penalty Trouble Easily

Why Indiscriminate Link Building Can Get You Into Google Penalty Trouble Easily | Google Penalty World | Scoop.it
How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced.
Robin Good's insight:



Google is getting smarter every day, and it makes little to no sense at all to keep going after links like it was 2005.


In this very interesting article by James Finlayson on SEOMoz, you can get a good idea of how Google thinks and looks at your inbound linking profile when looking at your site.


Better understanding link quality, type, position and authorship can help you a great deal in saving yourself not only lots of time and money, but also the risk of having a site that is penalized.


The best strategy of all in my opinion is to build oustanding, uniquely useful content, ike no one else in your niche does.



Informative. Insightful. Very useful. 8/10


Full article: http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties




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Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics

Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics | Google Penalty World | Scoop.it
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Robin Good's insight:



Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one.


The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into.


Highly informative. Up-to-date. 8/10


Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too


(Image credit: red card by Shutterstock)


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Removing Google Penalties: When and How the Link Disavow Tool Works

Removing Google Penalties: When and How the Link Disavow Tool Works | Google Penalty World | Scoop.it
Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.
Robin Good's insight:



If you have been hit by a Google penalty, whether "manual" or "algorithmic" here is some useful information for you.


Danny Sullivan reports on how the link disavow tool works and what you should expect from it, in terms of how much time it takes for the tool to process your submission as well as how much time you should wait to see some benefit to your site.


Useful info, clearly explained. Bravo Danny. 8/10


Full article: http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928



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What To Do When Google Doesn't Accept Your Reconsideration Request

What To Do When Google Doesn't Accept Your Reconsideration Request | Google Penalty World | Scoop.it
On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google.
Robin Good's insight:



Here is a detailed report by founder Lewis Sellers, of how his web agency in the UK, Pinpoint Designs, got hit by a Google penalty without having consciously done anything tricky, and how it gradually found a way to get this penalization revoked.


Key takeaways:


  1. Start by building up a list of all the links pointing to your website - This is extremely easy. Login to Open Site Explorer, Google Webmaster Tools and use other websites such as Ahrefs or Majestic SEO. ...

  2. Work to remove those links hard - Removing links isn't easy, there are numerous sites out there that will help remove links from you, but it's a fairly slow process. ...

  3. If you can't remove links - If you can't remove links, use the Google Disavow tool. That being said, don't use it unless absolutely necessary. ...

  4. Write good quality content - Show Google that you can write good content. Make sure that all the content on your website is unique, up to date and interesting...

  5. Spend time on your reconsideration request - Google must receive hundreds, if not thousands, of reconsideration requests each and every week. Rather than sending in a paragraph, spend some time telling them what you've done wrong and most importantly, be honest. Tell them why you think you've been targeted, what you've done to rectify it and how it won't happen again.

But there is a lot more useful stuff in the article, including all the steps taken, tools used and what to do if Google says no to your Reconsideration Request.

Interesting. Useful. Informative. Resourceful. 8/10


Full article: http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience



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Google Panda: Still Very Few Recoveries After Two Years

Google Panda: Still Very Few Recoveries After Two Years | Google Penalty World | Scoop.it

This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.

Robin Good's insight:


Two years ago today Google Panda hit thousands of web sites bringing them to near oblivion in a matter of hours. After two years most of the sites that were originally hit by this Google penalty are still suffering from it, and there are only a small number of cases where the site has been able to recover fully its pre-Panda traffic levels.


"Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update.


It was originally called the “farmer” update because Google’s prime target was “content farms,” a name used to describe sites that created high-quantities of low-quality content that sometimes ranked highly in Google’s search results.


...



As you’ll see below, on a list of nearly two dozen of Panda’s original losers, only two websites have returned to the SEO visibility that they had about three weeks post-Panda. The others have all continued to lose search visibility.


Some other Panda-hit websites have recovered, though not all of those recoveries have been permanent. We’ll look at all that later in this article."


Informative. Good real-world cases. 7/10


Full article: http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491




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Step by Step Guide to Link Pruning, Cleaning and Removal After a Google Penalty

Step by Step Guide to Link Pruning, Cleaning and Removal After a Google Penalty | Google Penalty World | Scoop.it



Robin Good's insight:


If you have been hit by a Google penalty, this may have been triggered by the number and type of links that are pointing to your site. Given the new quality standards Google is after, it may be a good idea to clean up any inbound link that is at risk of compromising our site trust.


From the original article by Jesse Woodhouse: "If your website has been impacted by “garbage” links, you may need to take a street sweeper to your backlink portfolio.


Seeing a drop in traffic or rankings can be concerning, especially when it happens suddenly.


If you have noticed this, chances are your were affected by a Google algorithm update or penalty.


If so, then you may need to consider pruning your backlinks by finding low quality or harmful links pointing to your website and then remove them. Doing so can help you put your website back on a road to recovery."



Useful. Excellent, illustrated advice for who is new to this. 7/10


Full article: http://www.seo.com/blog/how-to-take-a-street-sweeper-to-your-backlink-portfolio-2/



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