Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
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Google Penalties: Four Content Strategies To Be Very Careful With In 2013

Google Penalties: Four Content Strategies To Be Very Careful With In 2013 | Google Penalty World | Scoop.it
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
Robin Good's insight:



Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization.


These are:


  1. infographic creation
     
  2. advertorial placement
     
  3. press release distribution
     
  4. article submission and guest blogging


If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back.



Useful reminder for many content marketers. 7/10


Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/ 




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HiddenValleyRVPark.com's curator insight, September 21, 2013 12:02 AM

Rules, rules and more rules...

Mia Voss's curator insight, October 10, 2013 7:53 AM

Stay careful, my friends!  A good overview of "What Not To Do"

Clipping Path India's comment, March 17, 2015 6:44 AM
Agree.
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Graph Profiles of 16 Google Penalty, Update & Filtering Algorithms

Graph Profiles of 16 Google Penalty, Update & Filtering Algorithms | Google Penalty World | Scoop.it

Robin Good: Here is an excellent set of web traffic graphs showcasing the impact on traffic of 16 different google penalties, updates and filters.


From the ScreamingFrog website: "...you can argue the virtue and accuracy of any data set, but internally we have found this measure to be extremely useful as a guide for competitive landscape analysis and trends."


Excellent. Very useful. 9/10


Full article: http://www.screamingfrog.co.uk/16-google-penalty-update-filter-visualisations-by-seo-visibility/ 

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SEO: What To Do Before The New Google Over-Optimization Penalty Hits - SEOMoz

SEO: What To Do Before The New Google Over-Optimization Penalty Hits - SEOMoz | Google Penalty World | Scoop.it

From the article intro: "Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices.


In this week's Whiteboard Friday, we will be covering some changes that you should be making to your SEO practices in order to avoid this type of penalization.


...


This week we've been hearing a lot of chatter in the SEO blogosphere and on Twitter and on the forums about this new potential Google penalty that's coming down the line around over-optimization.


...


But before this penalty hits, for goodness sake, SEO folks, let's make these changes to our websites because we could be in real trouble if we don't impact these things beforehand.


I think these are some of the most likely candidates to be hit by Google's over-optimization penalty, some of the most likely patterns they're going to try and match against in this upcoming change. So let's talk through them."


Must watch: 8/10


Full video and transcription: http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday 

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Google Penguin Worst Than Google Panda for SEOs?

Google Penguin Worst Than Google Panda for SEOs? | Google Penalty World | Scoop.it

Barry Schwartz reports on SearchEngineRoundtable: "About a month ago, we polled our readers asking how they were impacted by the Google Penguin update.


We have well over a 1,000 responses and I wanted to share them with you. Keep in mind, those who were negatively impacted are probably more likely to take the poll.


That being said, 65% said they were negatively impacted by Penguin, while only 13% said they were positively impacted.


This is way more than the Panda update where only 40% said they were negatively impacted by the Panda update."


Full article: http://www.seroundtable.com/penguin-poll-15207.html 

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Google Ready To Unleash Another Big Penalty for Sites Doing Black Hat SEO

Google Ready To Unleash Another Big Penalty for Sites Doing Black Hat SEO | Google Penalty World | Scoop.it

Robin Good: Google is about to release globally and for all languages a new algorithm change that will significantly penalize web sites utilizing "black hat" 

SEO techniques, to rank inside Google search engine result pages.


From the article: "In the next few days, Google will be launching an important algorithm change targeted at webspam.


The change will decrease rankings for sites that are violating Google’s existing quality guidelines.


This algorithm represents another improvement in Google efforts to reduce webspam and promote high quality content. 


...


Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.


The change will go live for all languages at the same time.


For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice."



Read the full article: http://insidesearch.blogspot.it/2012/04/another-step-to-reward-high-quality.html 

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New Google Penalty Coming For Those Over-Optimized SEO Sites

New Google Penalty Coming For Those Over-Optimized SEO Sites | Google Penalty World | Scoop.it

From the original article: "Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.


Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks.


The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO."


Check also out this video from Matt Cutts, dating back to 2009, and illustrating how much Google's take on this issue has profoundly changed, if not reversed altogether. http://www.youtube.com/watch?v=Bz0KQNPDUoc


Must listen-to. 8/10


Here is a full text trasncription (and the audio recording) of what Matt Cutts has exactly said: http://selnd.com/FTwher 

Check also: http://www.seroundtable.com/google-over-seo-update-14887.html  


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