Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Check Google Penalties and Impact On Your Site with the Google Penalty Checker

Check Google Penalties and Impact On Your Site with the Google Penalty Checker | Google Penalty World | Scoop.it
Robin Good's insight:



The Google Penalty Checker is a free web-based tool which allows you to instantly verify whether your web site has been penalized by one of the Google Panda or Google Penguin algorithm updates in the last two years.


The key characterizing feature of this service is that it provides a statistically significant result that highlights exactly which update impacted your website and if it was a positive or negative impact.


Invaluable.


Free to use.


If you want to monitor more than two websites, there's a PRO version. Pricing it's here: http://fruition.net/gpc-pricing/


Try it out now: http://fruition.net/sem/user/login


Use guide: http://fruition.net/google-penalty-checker-tool/usage-guide-google-penalty-checker-tool-basic-plan/


FAQ (very useful): http://fruition.net/seo/google-penalty-faq/ 




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Adam Atodl's curator insight, August 5, 2013 7:37 PM

This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.

The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version. 

Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(


Register for a free account here: http://fruition.net/sem/user/register

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Backlinks Are Not The Culprit: How Google Penguin Really Works

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.


This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)


Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.


Key take-aways from the video:


1) You need to fix on-page issues as the top priority


2) Penguin-based negative SEO is not possible


3) No need to delete links - Google is already taking care of that by devaluing those


4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)


5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.


6) Try always to look and be as "natural" as you can be. 


Must see. 9/10


Watch the video for a complete explanation: http://vimeo.com/42939368 


(Thanks to Nicoleta Leon for pointing me to this) 

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mmojungle's comment, May 29, 2012 4:58 AM
Personalmente Robin che ne pensi?
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Which Sites Is Google Penguin After? Database-Driven, News Portals, Aggregators and Social-Curation Web Sites At Risk

Which Sites Is Google Penguin After?  Database-Driven, News Portals, Aggregators and Social-Curation Web Sites At Risk | Google Penalty World | Scoop.it

Robin Good: If you are curious to see which sites have been badly hit by the new Penguin Google filtering algorithm, here is interesting information.


"The official goal was “to take care” over-optimized websites, containing too many unnatural links, automated content (spinning), keyword stuffing etc. Google tries to kill webspam altogether.


The impact on all keywords queries is about 3.1%, which compared to Panda (with around 12%) is much less.


But Google said more short-head/visible keywords should be affected."


Interestingly web sites that were most negatively impacted, included above all three specific categories:


"a) Database-driven websites – they mainly aggregate information and use large database systems to create as many pages as possible. Sites such as songlyrics.com, great-quotes.com, cubestat.com or lotsofjokes.com fall into this pattern.


b) Press portals and feed aggregators such as pressabout.us, newsalloy.com and bloglines.com were also affected, which makes sense from a Google point of view since these are the website types that are very often created by very aggressive (possibly overly aggressive) SEOs and often contain similar content.


c) A couple of heavily template-based websites were also affected – ticketnetwork.com/ticketcity.com, hotelscombined.com and customerservicenumbers.com fit Google’s anti-SEO bill perfectly when it comes automatically (possibly also spun) content.


d) Furthermore, a lot of sites that copy or rehash other peoples’ content (or are used by their users to do that) were demoted – examples include mayor sites such as digg.com, folkd.com and pastebin.com."


Must read. 8/10


Full article and data: http://blog.searchmetrics.com/us/2012/04/25/google-bad-seo-update-a-first-earthquake-on-the-short-head/ 

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Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Google Penalty World | Scoop.it
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.


In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.


What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)


The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.



Useful. Good summary. 7/10


Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide



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Google Penguin Update: If You Have Been Hit Your WordPress Plugins May Have Something To Do With It

Google Penguin Update: If You Have Been Hit Your WordPress Plugins May Have Something To Do With It | Google Penalty World | Scoop.it

"It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended."


From the original article by Danny Sullivan at Search Engine Land some key points I extracted:


"...Penguin, like Panda, is a filter that gets refreshed from time-to-time. Penguin is not constantly running but rather is used to tag things as spam above-and-beyond Google’s regular spam filtering on a periodic basis.


...To further confuse matters, some who lost traffic because of Penguin might not be victims of a penalty at all. Rather, Google may have stopped allowing some links to pass credit, if they were deemed to be part of some attempt to just manipulate rankings. If sites were heavily dependent on these artificial links, they’d see a drop just because the link credit was pulled, not because they were hit with a penalty.


...if you know that you were hit by Penguin (because your traffic dropped on April 24):


-> Clean up on-page spam you know you’ve done


-> Clean up bad links you know you’re been involved with, as best you can


-> Wait for news of a future Penguin Update and see if you recover after it happens


-> If it doesn’t, try further cleaning or consider starting over with a fresh site


-> If you really believe you were a false positive, file a report as explained here


Just in, by the way, a list of WordPress plug-ins that apparently insert hidden links. If you use some of these, and they have inserted hidden links, that could have caused a penalty."


Informative. 8/10


Full article: http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463 


(Suggested by Giuseppe Mauriello)

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