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Scoop.it!
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted. No comment yet.
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Scoop.it!
Robin Good: If you have been wondering whether you have been hit by one of Google recent algorithm updates (Google Panda and Google Penguin), this in-depth article by Glenn Gabe provides lots of valuable insight and specific advice on how to verify whether your site has been hit by an algo update and specifically by which one.
"Based on how Google rolled out Penguin and Panda recently, I’m finding it’s common for webmasters to be confused about which algorithm update hit their websites. Penguin 1.0 and the latest Panda updates were so close that it’s easy to believe you were hit by one, when in fact, it could have been the other. Use the techniques I listed in this post to help you determine which update really hit your site..." Must-read. 9/10 |
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.
In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.
What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.
Useful. Good summary. 7/10
Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide