The New Google Conundrum | John Battelle's Search Blog | Google Penalty World |

John Battelle writes in his blog:

"Given that Google+ results are dominating so many SERPs these days, Google is clearly leveraging its power in search to build up Google+.

Unless a majority of people start turning SPYW (Search Plus Your World) off, or decide to search in a logged out way, Google has positioned Google+ as a sort of “mini Internet,” ..."

...“Google has decided that beating Facebook is worth selling their soul.”


"...If a large percentage of people are logged into Google and/or Google+ when they are searching for stuff, ...Google+ pages are going to rank well for those people.

Hence, I really have no choice but to play Google’s game, and tend to my Google+ page, be I a brand, a person, a small business…. are you getting the picture here?

If you decide to NOT play on Google+, you will, in essence, be devalued in Google search, at least for the percentage of people who are logged in whilst using Google."

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