Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Scooped by Robin Good
February 10, 2012 7:17 AM
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How To Identify Poor Quality Content Signals In Your Site: The Road to Panda Recovery

How To Identify Poor Quality Content Signals In Your Site: The Road to Panda Recovery | Google Penalty World | Scoop.it

Robin Good: Nonetheless Google has declared a full-blown war on "thin" and "shallow" content, since just about one year now, you like me, may be still confused about what constitutes that low-quality type of content that Google does not like.


Brian Ussery has recently published a good guide focusing specifically on this very aspect: Understanding exactly which could be the low-quality content signals that your web site or blog may still be sending out.


Key sections covered in this guide include:

  • Content Authority
  • Types of Authority
  • Site Credibility
  • Types of Credibility
  • Content Purpose
  • Content Scope
  • Content Reliability
  • Content Relevancy
  • Content Recency
  • Content Format
  • Content Arrangement
  • Content Treatment



Highly recommended. 8/10


Full article: http://www.beussery.com/blog/index.php/2012/01/quality-content/ 

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Scooped by Robin Good
February 4, 2012 11:11 AM
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Google Panda Update: Increased Focus on Freshness and High Quality Sites Tweak

Google Panda Update: Increased Focus on Freshness and High Quality Sites Tweak | Google Penalty World | Scoop.it

From the article: "Google today listed changes it made to its algorithm in January.


As previously discussed, the biggest takeaway from that (at least in my opinion) was an increased focus on freshness through not only updates to the “Freshness Update,” but also through changes to universal search, which focus on the queries that deliver news results.


The company also addressed a recent Panda tweak:

High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda."


Read the full story: http://www.webpronews.com/google-panda-update-addressed-in-new-google-announcement-2012-02 

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Scooped by Robin Good
January 29, 2012 9:12 PM
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It's Not How Many Ads You Have, But How Large They Are, Above The Fold: Matt Cutts

From the article:


"In a Google+ hangout video chat session, Matt Cutts clarified how Google’s above the fold penalization will work as many people was wondering if the number of ads will cause an issue, but that’s not the case.


The new algorithm inspects pages to see how much space is used to display advertisements above the fold, so it’s all about the size of ads, not actually the number of ads that are showing on the page.


A very interesting thing is Google will penalize the entire site if there is too much space used to display ads, especially above the fold.


Matt Cutts actually took two yellow stickies and put them on the top of a standard 8.5 x 11 sheet of paper and indicated that even if this space was just one big ad it is too much and could be impacted by Google’s new algorithm change."


Recommended.


Read the full article: http://www.famousbloggers.net/googles-above-the-fold-clarification.html 


(Curated by Robin Good)

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Scooped by Robin Good
January 26, 2012 12:57 PM
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Google Panda 3.2 Update Confirmed

Google Panda 3.2 Update Confirmed | Google Penalty World | Scoop.it

"Google has confirmed reports of a Panda update with us.


[Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.


I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda."


Read the full article: http://searchengineland.com/google-panda-3-2-update-confirmed-109321 


(thanks to Giuseppe Mauriello)

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Scooped by Robin Good
January 7, 2012 11:58 AM
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Panda: EU Commission Yet To Decide Whether To Issue a Satement of Objection to Google

Panda: EU Commission Yet To Decide Whether To Issue a Satement of Objection to Google | Google Penalty World | Scoop.it

From the ReadWriteWeb official article: 


"...the Commission has yet to come to a decision over whether to issue a Statement of Objections to Google, specifically with respect to an official investigation into whether the company weights search results - especially searches for commercial products - against certain sites, including online retailers."


"Although the Panda upgrades resulted in very noticeably reduced instances of "scrapers" appearing in Google search results, one of the more interesting side-effects for a multitude of legitimate, "non-scraper" Web sites was a sudden drop in overall traffic across the board, which analytics could directly attribute to reduced referrals from Google, especially from Google News.


Theoretically, one of the unintended - and perhaps unavoidable - side-effects of Panda's more vigorous filtering may have been to reduce the level of assessed popularity of a multitude of topics, especially those pertaining to technology, from Google search results.


That popularity is believed to be a direct factor in determining placement for headlines in Google News.


While the real reason for the reduction in instances of certain articles may actually be due to vigorous filtering, the effect from Google News' perspective could appear the same as if the whole world stopped being interested in such topics by about 40%."


"The urgent need for action has become even more acute since Google's introduction of its 'Panda' algorithmic update earlier this year," Verhayen wrote Almunia."


With Panda, Google is now targeting many established vertical search brands, as well as emerging ones. Panda's algorithmic demotions are more subtle than their predecessors.

Although affected sites do not completely disappear from Google's search results, they are systematically demoted to a point beyond the reach of most users, and so receive little or no traffic from this vital channel.
"


Read the full article: http://www.readwriteweb.com/enterprise/2012/01/eu-commission-no-decision-yet.php 

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Scooped by Robin Good
December 29, 2011 3:35 AM
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The Top 10 Google Algo Changes of 2011 and What Do They Mean for Your Company | Amanda Di Silvestro

The Top 10 Google Algo Changes of 2011 and What Do They Mean for Your Company | Amanda Di Silvestro | Google Penalty World | Scoop.it

This last year Google brought a large number of algorithm changes to the table. Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses.


According to Search Engine Land, some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions.


Consider this graph by Sistrix, created to describe where mahalo.com’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates:

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Scooped by Robin Good
February 8, 2012 9:30 AM
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Real-Time Google Panda Coming?

Real-Time Google Panda Coming? | Google Penalty World | Scoop.it

From the article: "We've asked when will Google roll the Panda algorithm more seamlessly into their algorithms - where Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself (I am pretty sure I am oversimplifying it).


Google made an announcement late Friday afternoon with 17 search quality updates. 


"High-quality sites algorithm improvements. [launch codenames "PPtl" and "Stitch", project codename "Panda"] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites.


We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda."


...


It seems like this means Google has made Panda a bit more integrated into the mainstream algorithm, allowing it to possibly run more frequently and who knows, maybe more real-time?


Read the full article: http://www.seroundtable.com/google-panda-pipelines-14686.html 

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Scooped by Robin Good
January 30, 2012 12:01 AM
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Google Panda in Plain English (Infographic) - Single Grain

Google Panda in Plain English (Infographic) - Single Grain | Google Penalty World | Scoop.it

The Google Panda visual history laid out in a visual infographic poster. The nine Google Panda updates release dates and key traits and a summary reminder of what are the key things that this automatic filtering algorithm is after.

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Scooped by Robin Good
January 26, 2012 11:16 PM
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The Google Penalization Guide: Everything You Wanted To Know About It

The Google Penalization Guide: Everything You Wanted To Know About It | Google Penalty World | Scoop.it

Robin Good: If you are looking to understand more about Google penalizations, whether "algorithmic" (like Google Panda) or "manual", here is a great guide by David Harry to dive into.


Key sections in this guide include:


  • Have You Been Penalized?
  • What Can You Get Penalized For?
  • Diagnosing a Google Penalty
  • How to Deal With a Google Penalty
  • Dealing with Algorithm Changes
  • What Data to Keep for the SEO Doctor


Recommended. 8/10


Full article: http://searchenginewatch.com/article/2141098/Google-Penalty-or-Algorithm-Change-Dealing-With-Lost-Traffic 

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Scooped by Robin Good
January 21, 2012 2:12 AM
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Google Penalizes Web Pages With Too Many Ads "Above The Fold"

Google Penalizes Web Pages With Too Many Ads "Above The Fold" | Google Penalty World | Scoop.it

From the article: "Similar to how last year’s Panda Update works, Google is examining sites it finds and effectively tagging them as being too ad-heavy or not.


If you’re tagged that way, you get a ranking decrease attached to your entire site (not just particular pages) as part of today’s launch.


If you reduce ads above-the-fold, the penalty doesn’t instantly disappear. Instead, Google will make note of it when it next visits your site. But it can take several weeks until Google’s “push” or “update” until the new changes it has found are integrated into its overall ranking system, effectively removing penalties from sites that have changed and adding them to new ones that have been caught."


From Google’s post on its Inside Search blog yesterday:


"We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.


Rather than scrolling down the page past a slew of ads, users want to see content right away.


So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.


Such sites may not rank as highly going forward.

Google also posted the same information to its Google Webmaster Central blog."


Read the full article: http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-page-layout-algo-108613 

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Scooped by Robin Good
January 4, 2012 8:15 AM
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Google Pays To Produce "Thin" Content: The Same Type That Panda Was Designed To Penalize

Google Pays To Produce "Thin" Content: The Same Type That Panda Was Designed To Penalize | Google Penalty World | Scoop.it

Danny Sullivan writes on Search Engine land:

"Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser.


Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This post is sponsored by Google” brings back over 400 pages written apparently as part of a Google marketing campaign...


The campaign is odd in two major ways. For one, it potentially violates Google’s guidelines against paid links.


The head of Google’s web spam team, Matt Cutts, has been quite vocal that sponsored posts shouldn’t be a way for people to gain links in response for payment, that any links in such posts should use the nofollow attribute to prevent them from passing credit to Google’s ranking algorithm.


And yet here, we see one of Google’s sponsored post doing exactly that..."


Read the full article: http://searchengineland.com/googles-jaw-dropping-sponsored-post-campaign-for-chrome-106348 


See the follow-up story, Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For.

Postscript 3: See Google’s Chrome Page No Longer Ranks For “Browser” After Sponsored Post Penalty

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