Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
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Improving Content for Google Panda: To De-Index a Page Don't Block Search Crawlers | SEOMoz

Improving Content for Google Panda: To De-Index a Page Don't Block Search Crawlers | SEOMoz | Google Penalty World | Scoop.it

From the article: "Since the Panda update, more and more people are trying to control their Google index and prune out low-quality pages.


I’m a firm believer in aggressively managing your own index, but it’s not always easy, and I’m seeing a couple of common mistakes pop up.


One mistake is thinking that to de-index a page, you should block the crawl paths. Makes sense, right? If you don’t want a page indexed, why would you want it crawled?


Unfortunately, while it sounds logical, it’s also completely wrong."


Informative. 7/10


Full article: http://www.seomoz.org/blog/logic-meet-google-crawling-to-deindex 

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Google Pays To Produce "Thin" Content: The Same Type That Panda Was Designed To Penalize

Google Pays To Produce "Thin" Content: The Same Type That Panda Was Designed To Penalize | Google Penalty World | Scoop.it

Danny Sullivan writes on Search Engine land:

"Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser.


Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This post is sponsored by Google” brings back over 400 pages written apparently as part of a Google marketing campaign...


The campaign is odd in two major ways. For one, it potentially violates Google’s guidelines against paid links.


The head of Google’s web spam team, Matt Cutts, has been quite vocal that sponsored posts shouldn’t be a way for people to gain links in response for payment, that any links in such posts should use the nofollow attribute to prevent them from passing credit to Google’s ranking algorithm.


And yet here, we see one of Google’s sponsored post doing exactly that..."


Read the full article: http://searchengineland.com/googles-jaw-dropping-sponsored-post-campaign-for-chrome-106348 


See the follow-up story, Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For.

Postscript 3: See Google’s Chrome Page No Longer Ranks For “Browser” After Sponsored Post Penalty

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How To Identify Poor Quality Content Signals In Your Site: The Road to Panda Recovery

How To Identify Poor Quality Content Signals In Your Site: The Road to Panda Recovery | Google Penalty World | Scoop.it

Robin Good: Nonetheless Google has declared a full-blown war on "thin" and "shallow" content, since just about one year now, you like me, may be still confused about what constitutes that low-quality type of content that Google does not like.


Brian Ussery has recently published a good guide focusing specifically on this very aspect: Understanding exactly which could be the low-quality content signals that your web site or blog may still be sending out.


Key sections covered in this guide include:

  • Content Authority
  • Types of Authority
  • Site Credibility
  • Types of Credibility
  • Content Purpose
  • Content Scope
  • Content Reliability
  • Content Relevancy
  • Content Recency
  • Content Format
  • Content Arrangement
  • Content Treatment



Highly recommended. 8/10


Full article: http://www.beussery.com/blog/index.php/2012/01/quality-content/ 

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