From the original article by Lisa Buyer on Search Engine Watch: "Contrary to popular belief, Google says the Penguin intent is to help the overall search experience versus put legitimate businesses in jeopardy of losing precious web traffic and bottom line sales.
Unfortunately, innocent bystanders report they are taking a hit with little defense against Google, the largest search engine boasting 66.4 percent of the search market share and not to be ignored.
How can a business protect itself from the potential crush of Penguin or the next Google algorithm change? There is something to be said for not putting all your SEO eggs in Google's basket.
Deep SEO Inhale... Long Social Media Exhale
There is life beyond Google for gaining online visibility. The opportunities are greater than ever to take part in some healthy SEO living from other organic marketing sources in places like social media networks.
Read on advice from veteran online marketers."
Good alternatives when Google hits and you are about to give up.