Google Penalty World

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.

This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)

Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.

Key take-aways from the video:

1) You need to fix on-page issues as the top priority

2) Penguin-based negative SEO is not possible

3) No need to delete links - Google is already taking care of that by devaluing those

4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)

5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.

6) Try always to look and be as "natural" as you can be. 

Must see. 9/10

Watch the video for a complete explanation: http://vimeo.com/42939368 

(Thanks to Nicoleta Leon for pointing me to this) 

Robin Good: a good friend just emailed me saying:"...this is by far the BEST analysis on what Google Penguin did and how to "seo" through it.

...They talk about anchor text density, themed linking and have the data to back it up."

There is indeed some very interesting data in this article, showing exactly what Google Penguin is paying attention to and why.

Great value is also to be found in the final five recommended solutions to steer clear of the Penguin.

Highly recommended. 9/10

Full story: http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/