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Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
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Scooped by
Robin Good
September 19, 2013 8:28 AM
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Scoop.it!
Robin Good's insight:
Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization.
These are:
- infographic creation
- advertorial placement
- press release distribution
- article submission and guest blogging
If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back.
Useful reminder for many content marketers. 7/10
Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/
Excellent resource, especially this advice on infographics:
In August 2013, the same Googler followed up on that promise by saying that, to avoid raising suspicion with Google, marketers should consider using nofollow links in the infographics they distribute across a large number of sites. This should be done to signify that your infographics aren’t being shared just to up your Google rankings, but rather they are being shared for educational, promotional, or lead and traffic generation purposes.
Rules, rules and more rules...