Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
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Google Penalties: Four Content Strategies To Be Very Careful With In 2013

Google Penalties: Four Content Strategies To Be Very Careful With In 2013 | Google Penalty World | Scoop.it
Online marketing is competitive and has rules — and you can get penalized if you don't follow those rules. So it's important to stay up on the rules of the marketing game and to take note of warnin...
Robin Good's insight:



Alesia Krush on the ContentMarketingInstitute site provides a good roundup of five popular content marketing strategies, that carry with them a high risk of Google penalization.


These are:


  1. infographic creation
     
  2. advertorial placement
     
  3. press release distribution
     
  4. article submission and guest blogging


If you are using them or planning to do so, you should be very careful indeed. Read the article and check the examples provided before discovering it's too late to go back.



Useful reminder for many content marketers. 7/10


Full article: http://contentmarketinginstitute.com/2013/09/content-creation-yellow-cards-google/ 




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HiddenValleyRVPark.com's curator insight, September 21, 2013 12:02 AM

Rules, rules and more rules...

Mia Voss's curator insight, October 10, 2013 7:53 AM

Stay careful, my friends!  A good overview of "What Not To Do"

Clipping Path India's comment, March 17, 2015 6:44 AM
Agree.
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Backlinks Are Not The Culprit: How Google Penguin Really Works

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.


This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)


Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.


Key take-aways from the video:


1) You need to fix on-page issues as the top priority


2) Penguin-based negative SEO is not possible


3) No need to delete links - Google is already taking care of that by devaluing those


4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)


5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.


6) Try always to look and be as "natural" as you can be. 


Must see. 9/10


Watch the video for a complete explanation: http://vimeo.com/42939368 


(Thanks to Nicoleta Leon for pointing me to this) 

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Cristian Olmo's comment, May 29, 2012 4:58 AM
Personalmente Robin che ne pensi?
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Graph Profiles of 16 Google Penalty, Update & Filtering Algorithms

Graph Profiles of 16 Google Penalty, Update & Filtering Algorithms | Google Penalty World | Scoop.it

Robin Good: Here is an excellent set of web traffic graphs showcasing the impact on traffic of 16 different google penalties, updates and filters.


From the ScreamingFrog website: "...you can argue the virtue and accuracy of any data set, but internally we have found this measure to be extremely useful as a guide for competitive landscape analysis and trends."


Excellent. Very useful. 9/10


Full article: http://www.screamingfrog.co.uk/16-google-penalty-update-filter-visualisations-by-seo-visibility/ 

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Google Ready To Unleash Another Big Penalty for Sites Doing Black Hat SEO

Google Ready To Unleash Another Big Penalty for Sites Doing Black Hat SEO | Google Penalty World | Scoop.it

Robin Good: Google is about to release globally and for all languages a new algorithm change that will significantly penalize web sites utilizing "black hat" 

SEO techniques, to rank inside Google search engine result pages.


From the article: "In the next few days, Google will be launching an important algorithm change targeted at webspam.


The change will decrease rankings for sites that are violating Google’s existing quality guidelines.


This algorithm represents another improvement in Google efforts to reduce webspam and promote high quality content. 


...


Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.


The change will go live for all languages at the same time.


For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice."



Read the full article: http://insidesearch.blogspot.it/2012/04/another-step-to-reward-high-quality.html 

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New Google Penalty Coming For Those Over-Optimized SEO Sites

New Google Penalty Coming For Those Over-Optimized SEO Sites | Google Penalty World | Scoop.it

From the original article: "Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.


Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks.


The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO."


Check also out this video from Matt Cutts, dating back to 2009, and illustrating how much Google's take on this issue has profoundly changed, if not reversed altogether. http://www.youtube.com/watch?v=Bz0KQNPDUoc


Must listen-to. 8/10


Here is a full text trasncription (and the audio recording) of what Matt Cutts has exactly said: http://selnd.com/FTwher 

Check also: http://www.seroundtable.com/google-over-seo-update-14887.html  


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Google Panda: Still Very Few Recoveries After Two Years

Google Panda: Still Very Few Recoveries After Two Years | Google Penalty World | Scoop.it

This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.

Robin Good's insight:


Two years ago today Google Panda hit thousands of web sites bringing them to near oblivion in a matter of hours. After two years most of the sites that were originally hit by this Google penalty are still suffering from it, and there are only a small number of cases where the site has been able to recover fully its pre-Panda traffic levels.


"Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update.


It was originally called the “farmer” update because Google’s prime target was “content farms,” a name used to describe sites that created high-quantities of low-quality content that sometimes ranked highly in Google’s search results.


...



As you’ll see below, on a list of nearly two dozen of Panda’s original losers, only two websites have returned to the SEO visibility that they had about three weeks post-Panda. The others have all continued to lose search visibility.


Some other Panda-hit websites have recovered, though not all of those recoveries have been permanent. We’ll look at all that later in this article."


Informative. Good real-world cases. 7/10


Full article: http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491




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Google Penguin Worst Than Google Panda for SEOs?

Google Penguin Worst Than Google Panda for SEOs? | Google Penalty World | Scoop.it

Barry Schwartz reports on SearchEngineRoundtable: "About a month ago, we polled our readers asking how they were impacted by the Google Penguin update.


We have well over a 1,000 responses and I wanted to share them with you. Keep in mind, those who were negatively impacted are probably more likely to take the poll.


That being said, 65% said they were negatively impacted by Penguin, while only 13% said they were positively impacted.


This is way more than the Panda update where only 40% said they were negatively impacted by the Panda update."


Full article: http://www.seroundtable.com/penguin-poll-15207.html 

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Google Penguin: The Full Analysis - How It Works and What You Can Do About It

Google Penguin: The Full Analysis - How It Works and What You Can Do About It | Google Penalty World | Scoop.it

Robin Good: a good friend just emailed me saying:"...this is by far the BEST analysis on what Google Penguin did and how to "seo" through it.


...They talk about anchor text density, themed linking and have the data to back it up."


There is indeed some very interesting data in this article, showing exactly what Google Penguin is paying attention to and why.


Great value is also to be found in the final five recommended solutions to steer clear of the Penguin.


Highly recommended. 9/10


Full story: http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/ 

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SEO: What To Do Before The New Google Over-Optimization Penalty Hits - SEOMoz

SEO: What To Do Before The New Google Over-Optimization Penalty Hits - SEOMoz | Google Penalty World | Scoop.it

From the article intro: "Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices.


In this week's Whiteboard Friday, we will be covering some changes that you should be making to your SEO practices in order to avoid this type of penalization.


...


This week we've been hearing a lot of chatter in the SEO blogosphere and on Twitter and on the forums about this new potential Google penalty that's coming down the line around over-optimization.


...


But before this penalty hits, for goodness sake, SEO folks, let's make these changes to our websites because we could be in real trouble if we don't impact these things beforehand.


I think these are some of the most likely candidates to be hit by Google's over-optimization penalty, some of the most likely patterns they're going to try and match against in this upcoming change. So let's talk through them."


Must watch: 8/10


Full video and transcription: http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday 

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Search Engines Are Winning the War on Content Farms [STUDY]

Search Engines Are Winning the War on Content Farms [STUDY] | Google Penalty World | Scoop.it

Excerpted from the article: "Over the course of the last year, we’ve heard loud cries of protest after each of the updates from smaller site owners who felt they’d been unfairly penalized by Panda.


In retrospect though, as we’re heading into a new year, it does seem that Panda is accomplishing what it was meant to do.


Towards the end of 2011, on Webmaster Radio’s Webcology show, host Jim Hedger asked each of the Year in Review panelists what they felt the biggest search story of the year had been. Surprisingly, perhaps, Panda wasn’t really on the radar of some of the more recognized names in search as one of the bigger concerns of 2011.


In the Webcology chatroom, it was generally agreed among industry vets including Jill Whalen that sites hit by Panda, whether they realized it or not, time and again were found to have areas in need of improvement that very well could have contributed to their being snagged in the updates: duplicate content, thin or shallow content, overwhelming ad placement."


Read the full article: http://searchenginewatch.com/article/2135047/Search-Engines-Are-Winning-the-War-on-Content-Farms-STUDY 

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