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How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced.
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Scooped by Robin Good |
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Google is getting smarter every day, and it makes little to no sense at all to keep going after links like it was 2005.
In this very interesting article by James Finlayson on SEOMoz, you can get a good idea of how Google thinks and looks at your inbound linking profile when looking at your site.
Better understanding link quality, type, position and authorship can help you a great deal in saving yourself not only lots of time and money, but also the risk of having a site that is penalized.
The best strategy of all in my opinion is to build oustanding, uniquely useful content, ike no one else in your niche does.
Informative. Insightful. Very useful. 8/10
Full article: http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties