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While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
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Robin Good
July 11, 2013 5:08 AM
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If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.
In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.
What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.
Useful. Good summary. 7/10
Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide