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Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
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Uncovering Negative SEO: How To Catch a Spammer - SEOMoz

Uncovering Negative SEO: How To Catch a Spammer - SEOMoz | Google Penalty World | Scoop.it

Robin Good: If you are curious to see how a negative SEO spammer can be tracked and uncovered, here is a good story to read.


From the original article: "Google recently updated its claims regarding the ability of other webmasters to affect your rankings via negative SEO.


While questions about the efficacy of negative SEO continue to exist, it does not seem to be slowing down the growth of what is arguably the most contemptible part of the search industry.


On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible.


The latest updated data in SEOmoz's MozScape revealed a massive shift towards anchor text over optimization for several primary terms. It took only a few minutes to identify the culprit."


The rest of the article contains a detailed and illustrated story of how the author was able to backtrack the attacker(s) and how he went about searching for hints.


Useful. 7/10


Full article: http://www.seomoz.org/blog/to-catch-a-spammer-uncovering-negative-seo




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How To Protect Your Site from Negative SEO

How To Protect Your Site from Negative SEO | Google Penalty World | Scoop.it
A few days ago, I just found out that someone’s trying to pull one of my top keywords’ search rankings by building thousands of spam links to its designated page. Obviously, that douche has plenty of time to waste.

 

What is Negative or Reverse SEO?

 

Negative SEO is the process of downgrading a site/page’s search result rankings through implementing tactics that violate Google’s Webmaster Guidelines and to trigger negative ranking factors/signals, for it to be penalized or be affected by algorithmic updates.


Full article: http://kaiserthesage.com/negative-seo/ ;


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Negative SEO: Turn Off Inbound Links You Don't Trust - But Not With Google

Negative SEO: Turn Off Inbound Links You Don't Trust - But Not With Google | Google Penalty World | Scoop.it

From the official announcement: "...we’re announcing the Disavow Links feature in Bing Webmaster Tools.


Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem "unnatural" or appear to be from spam or low quality sites.


This new feature can be easily found in the Configure Your Site section of the navigation."


Find out everything here: http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/06/27/disavow-links-you-don-t-trust.aspx



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