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Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
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Matt Cutts Announces Google Penguin 2.0 Algo Update: Check Your Stats

Matt Cutts Announces Google Penguin 2.0 Algo Update: Check Your Stats | Google Penalty World | Scoop.it
Robin Good's insight:



Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update.


Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.


Cutts later posted some more details about this roll out on his blog.


He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.


Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam.


Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)"



To check if you have been affected try one of these two tools:


a) PanguinTool


b) AlgoSleuth




Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/





James Johnston's curator insight, May 26, 2013 9:11 AM

Have you checked yours?

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Duplicate Content and Google Penguin Update: What To Do

Duplicate Content and Google Penguin Update: What To Do | Google Penalty World | Scoop.it

From the WebProNews article: "Another thing on the quality guidelines list is: “Don’t create multiple pages, subdomains, or domains with substantially duplicate content.”


Of course, like the rest of the guidelines, this is nothing new, but in light of the Penguin update, it seems worth examining the guidelines again, if for no other reason than to provide reminders or educate those who are unfamiliar.


Duplicate content seems like one of those that could get sites into trouble, even when they aren’t intentionally trying to spam Google.


Even Google says in its help center article on the topic, “Mostly, this is not deceptive in origin.”

“However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic,” Google says. “Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.”


Google lists the following as steps you can take to address any duplicate content issues you may have:"


Useful. Important. 8/10


Check them all out in the original article here: http://www.webpronews.com/google-penguin-update-dont-forget-about-duplicate-content-2012-05 

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