Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Link Building Penalties: 10 Video Clips Unearth True Risks and Possible Remedies

Link Building Penalties: 10 Video Clips Unearth True Risks and Possible Remedies | Google Penalty World | Scoop.it
Robin Good's insight:



If you want to learn more about the risks that "unnatural" links can cause to your site, here's an good resource to check out: a curated selection of ten clips focusing only on this topic: links and Google penalties.


The collection includes:

7 selected videos from Google Matt Cutts

1 clip with Rand Fishkin - SEOMoz

1 clip with Shane Walker

1 additional video



Useful. Informative. 8/10


Full list: http://umain30.com/2013/08/14/10-top-videos-on-unnatural-links-and-penalty-warning/ 




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MasterKom Indonesia's curator insight, August 23, 2013 8:25 AM

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Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Google Penalty World | Scoop.it
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.


In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.


What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)


The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.



Useful. Good summary. 7/10


Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide



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