Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Link Building Penalties: 10 Video Clips Unearth True Risks and Possible Remedies

Link Building Penalties: 10 Video Clips Unearth True Risks and Possible Remedies | Google Penalty World | Scoop.it
Robin Good's insight:



If you want to learn more about the risks that "unnatural" links can cause to your site, here's an good resource to check out: a curated selection of ten clips focusing only on this topic: links and Google penalties.


The collection includes:

7 selected videos from Google Matt Cutts

1 clip with Rand Fishkin - SEOMoz

1 clip with Shane Walker

1 additional video



Useful. Informative. 8/10


Full list: http://umain30.com/2013/08/14/10-top-videos-on-unnatural-links-and-penalty-warning/ 




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MasterKom Indonesia's curator insight, August 23, 2013 8:25 AM

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Why Indiscriminate Link Building Can Get You Into Google Penalty Trouble Easily

Why Indiscriminate Link Building Can Get You Into Google Penalty Trouble Easily | Google Penalty World | Scoop.it
How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced.
Robin Good's insight:



Google is getting smarter every day, and it makes little to no sense at all to keep going after links like it was 2005.


In this very interesting article by James Finlayson on SEOMoz, you can get a good idea of how Google thinks and looks at your inbound linking profile when looking at your site.


Better understanding link quality, type, position and authorship can help you a great deal in saving yourself not only lots of time and money, but also the risk of having a site that is penalized.


The best strategy of all in my opinion is to build oustanding, uniquely useful content, ike no one else in your niche does.



Informative. Insightful. Very useful. 8/10


Full article: http://www.seomoz.org/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties




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Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links

Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links | Google Penalty World | Scoop.it
Robin Good's insight:



Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization.


Specifically, as Tom Forenski reports here:

"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."


He writes: "If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag."


On the Google official page these other situations are listed as not OK:


  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

  • Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking

  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

  • Using automated programs or services to create links to your site

  • Text advertisements that pass PageRank

  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank

  • Links with optimized anchor text in articles or press releases distributed on other sites. For example:There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

  • Low-quality directory or bookmark site links.

  • Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 - car insurance

  • Widely distributed links in the footers of various sites

  • Forum comments with optimized links in the post or signature, for example:



Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties.  safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate.



Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en


Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/



(Image credit: Red card by Shutterstock)



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Clipping Path India's comment, March 17, 2015 6:45 AM
Content, content and only content is the king.