Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Scooped by Robin Good
July 11, 2013 5:08 AM!

Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Google Penalty World |
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.

In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.

What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)

The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.

Useful. Good summary. 7/10

Full guide:

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Scooped by Robin Good
May 20, 2012 2:32 AM!

Google Penguin or Google Panda? How To Find Out Which Algorithm Has Hit Your Website

Google Penguin or Google Panda? How To Find Out Which Algorithm Has Hit Your Website | Google Penalty World |

Robin Good: If you have been wondering whether you have been hit by one of Google recent algorithm updates (Google Panda and Google Penguin), this in-depth article by Glenn Gabe provides lots of valuable insight and specific advice on how to verify whether your site has been hit by an algo update and specifically by which one.


"Based on how Google rolled out Penguin and Panda recently, I’m finding it’s common for webmasters to be confused about which algorithm update hit their websites.

Penguin 1.0 and the latest Panda updates were so close that it’s easy to believe you were hit by one, when in fact, it could have been the other.

Use the techniques I listed in this post to help you determine which update really hit your site..."

Must-read. 9/10

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