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Clipping Path India's comment,
March 17, 2015 6:45 AM
Content, content and only content is the king.
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Scoop.it!
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Robin Good's insight:
Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one. The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into. Highly informative. Up-to-date. 8/10 Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too (Image credit: red card by Shutterstock)
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Robin Good: If you are wondering how your web site can be easily penalized by Google, here is a great review of the most popular and frequent types of penalizations. Sujan Patel, co-founder of Single Grain, a SEO agency based in San Francisco, has put together this useful annotated list of search engine penalities which brings together both the recent new algorithm updates Google has introduced as well as classical troublemakers. From the original article: "Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account? Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes:..." "...keep in mind that things change all the time in the SEO world – so this list shouldn’t be construed as the “end all, be all” of penalties your site might experience in 2012." Useful reminder. 7/10 Full article: http://www.searchenginejournal.com/25-ways-to-get-penalized-in-2012/47245/ |
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While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know. In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles. What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it. Useful. Good summary. 7/10 Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide
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Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.
Robin Good's insight:
If you have been hit by a Google penalty, whether "manual" or "algorithmic" here is some useful information for you. Danny Sullivan reports on how the link disavow tool works and what you should expect from it, in terms of how much time it takes for the tool to process your submission as well as how much time you should wait to see some benefit to your site. Useful info, clearly explained. Bravo Danny. 8/10 Full article: http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928
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From the original article: "Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months. Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO." Check also out this video from Matt Cutts, dating back to 2009, and illustrating how much Google's take on this issue has profoundly changed, if not reversed altogether. http://www.youtube.com/watch?v=Bz0KQNPDUoc Must listen-to. 8/10 Here is a full text trasncription (and the audio recording) of what Matt Cutts has exactly said: http://selnd.com/FTwher |
Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization.
Specifically, as Tom Forenski reports here:
"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."
He writes: "If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag."
On the Google official page these other situations are listed as not OK:
- Paul
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Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties. safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate.
Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en
Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/
(Image credit: Red card by Shutterstock)