Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
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Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links

Google Updates Link Schemes Guidelines: Watch Out For How You Are Going To Get Your Next Bunch of Links | Google Penalty World | Scoop.it
Robin Good's insight:



Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization.


Specifically, as Tom Forenski reports here:

"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."


He writes: "If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag."


On the Google official page these other situations are listed as not OK:


  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

  • Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking

  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

  • Using automated programs or services to create links to your site

  • Text advertisements that pass PageRank

  • Advertorials or native advertising where payment is received for articles that include links that pass PageRank

  • Links with optimized anchor text in articles or press releases distributed on other sites. For example:There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

  • Low-quality directory or bookmark site links.

  • Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472 - car insurance

  • Widely distributed links in the footers of various sites

  • Forum comments with optimized links in the post or signature, for example:



Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties.  safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate.



Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en


Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/



(Image credit: Red card by Shutterstock)



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Clipping Path India's comment, March 17, 2015 6:45 AM
Content, content and only content is the king.
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Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics

Google Penguin, Unnatural Links Penalty, and Google Panda: Key Differences and Recovery Tactics | Google Penalty World | Scoop.it
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
Robin Good's insight:



Excellent review of Google Panda, Penguin and "unnatural links" manual penalties from Google from Marie Haynes, including symptoms, consequences and best approaches to recover from each one.


The article also cover the use of the Disavow Links tool, when and whether to file an official Google Reconsideration Request and what is the best course of action for most troublesome penalty-related situations your site may have fallen into.


Highly informative. Up-to-date. 8/10


Full article: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too


(Image credit: red card by Shutterstock)


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Google Penalizations: 25 Ways Your Site Can Get Penalized in 2012 | Search Engine Journal

Google Penalizations: 25 Ways Your Site Can Get Penalized in 2012 | Search Engine Journal | Google Penalty World | Scoop.it

Robin Good: If you are wondering how your web site can be easily penalized by Google, here is a great review of the most popular and frequent types of penalizations.


Sujan Patel, co-founder of Single Grain, a SEO agency based in San Francisco, has put together this useful annotated list of search engine penalities which brings together both the recent new algorithm updates Google has introduced as well as classical troublemakers.


From the original article: "Have you seen a recent drop in your website’s traffic levels? Perhaps you’ve received a notification of unnatural SEO practices in your Google Webmaster Tools account?


Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it’s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes:..."


"...keep in mind that things change all the time in the SEO world – so this list shouldn’t be construed as the “end all, be all” of penalties your site might experience in 2012."


Useful reminder. 7/10


Full article: http://www.searchenginejournal.com/25-ways-to-get-penalized-in-2012/47245/



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Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Google Penalty World | Scoop.it
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.


In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.


What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)


The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.



Useful. Good summary. 7/10


Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide



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Removing Google Penalties: When and How the Link Disavow Tool Works

Removing Google Penalties: When and How the Link Disavow Tool Works | Google Penalty World | Scoop.it
Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.
Robin Good's insight:



If you have been hit by a Google penalty, whether "manual" or "algorithmic" here is some useful information for you.


Danny Sullivan reports on how the link disavow tool works and what you should expect from it, in terms of how much time it takes for the tool to process your submission as well as how much time you should wait to see some benefit to your site.


Useful info, clearly explained. Bravo Danny. 8/10


Full article: http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928



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New Google Penalty Coming For Those Over-Optimized SEO Sites

New Google Penalty Coming For Those Over-Optimized SEO Sites | Google Penalty World | Scoop.it

From the original article: "Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.


Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks.


The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO."


Check also out this video from Matt Cutts, dating back to 2009, and illustrating how much Google's take on this issue has profoundly changed, if not reversed altogether. http://www.youtube.com/watch?v=Bz0KQNPDUoc


Must listen-to. 8/10


Here is a full text trasncription (and the audio recording) of what Matt Cutts has exactly said: http://selnd.com/FTwher 

Check also: http://www.seroundtable.com/google-over-seo-update-14887.html  


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