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Robin Good
August 10, 2013 9:50 AM
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Clipping Path India's comment,
March 17, 2015 6:45 AM
Content, content and only content is the king.
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Google has just updated its official guidelines for "Link Schemes" extending further the perimeter outside of which content with links incoming to and outgoing from your site will be considered outright spam worth of filtering or penalization.
Specifically, as Tom Forenski reports here:
"Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site."
He writes: "If you repeat the use of a word in your press release, Google will think you are trying to stuff it with keywords and try to trick its index. Repeated words are a big red flag."
On the Google official page these other situations are listed as not OK:
- Paul
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Mycomment: You shouldn't have any more doubts now. You must link out only to provide extra info on a specific topic, that your readers would benefit from and you don't exchange, barter or buy unnatural links from anyone if you want to avoid Google penalties. safe solution is to apply by default a rel="nofollow" attribute to the <a> tag for all your outgoing links and to switch it off where inappropriate.
Official new Google Guidelines on Link Schemes: https://support.google.com/webmasters/answer/66356?hl=en
Check also "Did Google just kill PR agencies?" by Tom Forenski: http://www.zdnet.com/did-google-just-kill-pr-agencies-7000019182/
(Image credit: Red card by Shutterstock)