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Scooped by
Robin Good
August 5, 2013 11:54 AM
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Scooped by
Robin Good
April 29, 2013 5:27 AM
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With the Delegator® AlgoSleuth Tool you can plot your website's organic traffic against Google's major Algorithm updates and see what was won or lost.
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Scooped by
Robin Good
February 25, 2013 3:30 PM
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This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.
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Scooped by
Robin Good
June 24, 2012 9:04 AM
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A new infographic detailing the differences between the Google Panda and Penguin updates and how you can optimise your website to avoid being penalized by any of the two.
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Scooped by
Robin Good
May 29, 2012 3:51 AM
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"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.
This is totally different than what most of the SEO world is telling you to do these days." (Source: http://www.senuke.com/blog/?p=276)
Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.
Key take-aways from the video:
1) You need to fix on-page issues as the top priority
2) Penguin-based negative SEO is not possible
3) No need to delete links - Google is already taking care of that by devaluing those
4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)
5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.
6) Try always to look and be as "natural" as you can be.
Must see. 9/10
Watch the video for a complete explanation: http://vimeo.com/42939368
(Thanks to Nicoleta Leon for pointing me to this)
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Scooped by
Robin Good
May 22, 2012 8:04 AM
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From the official press release: "This special Panda and Penguin report fully examines this issue with examples, videos, links and helpful information on the topic. A whole range of sources were used in gathering data for the report, including some YouTube videos released by Matt Cutts, a Google spokesperson.
The report discusses many of the triggers or problems which could result in one's site being penalized by Panda or Penguin. The report also offers many different ways to recover from these updates, if one's site was affected.
In addition, this handy report, looks at the broader issue of marketing on the web in the wake of Panda and Penguin. How webmasters and marketers must now adjust both SEO and marketing tactics if they want to prosper on the new web, especially if they have been penalized by these updates. For those affected by the Penguin and/or Panda Update, this report may prove very beneficial and helpful."
Source: http://news.yahoo.com/special-report-entitled-marketing-google-panda-penguin-added-074743204.html
Informative. Resourceful. 7/10
Full Report: http://www.bizwaremagic.com/web_marketing_after_google_panda_penguin_special_report.htm
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Scooped by
Robin Good
May 7, 2012 1:15 AM
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From the original article on WebProNews: "Google has already launched another Panda update. By already, I mean since the Penguin update.
After the Penguin update was announced, and Searchmetrics put out its lists of winners and losers, Google revealed that there had actually been a Panda update a few days prior, and that this was strongly influencing those lists.
The update reportedly hit on Friday, April 27. With all the Penguin chaos out there, one has to wonder how much the Panda update has skewed webmaster analysis.
Barry Schwartz over at Search Engine Land reports that he has confirmed as much with Google, sharing the following statement from the company:
"We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users.
This most recent update is one of the over 500 changes we make to our ranking algorithms each year."
Full article: http://www.webpronews.com/google-panda-update-strikes-again-really-again-as-in-since-penguin-update-2012-05
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Scooped by
Robin Good
April 20, 2012 11:11 AM
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From the article intro: "Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices.
In this week's Whiteboard Friday, we will be covering some changes that you should be making to your SEO practices in order to avoid this type of penalization.
...
This week we've been hearing a lot of chatter in the SEO blogosphere and on Twitter and on the forums about this new potential Google penalty that's coming down the line around over-optimization.
...
But before this penalty hits, for goodness sake, SEO folks, let's make these changes to our websites because we could be in real trouble if we don't impact these things beforehand.
I think these are some of the most likely candidates to be hit by Google's over-optimization penalty, some of the most likely patterns they're going to try and match against in this upcoming change. So let's talk through them."
Must watch: 8/10
Full video and transcription: http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
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Scooped by
Robin Good
March 24, 2012 4:33 AM
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From the article: "Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites.
And they’ve taken the somewhat novel approach of using Twitter to make this announcement: - Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. Background on Panda: goo.gl/mTKCH -
As the tweet above says, Google estimates that about 1.6 percent of queries are affected by this “Panda refresh.”"
Original article: http://searchengineland.com/google-says-panda-update-is-rolling-out-now-116444
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Scooped by
Robin Good
March 4, 2012 5:50 AM
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February 24, 2011 was a day that will live in infamy for the team here at Viewpoints. That was the day of the Google Panda update. Up until that point we had enjoyed four years of consistent traffic growth to Viewpoints.com.
From the article: "The truth of the matter was that it could have been any and all of these. Although we had hundreds of thousands of great reviews, we had probably let some slip through that did not deserve to be published. And we had not paid enough attention to speed, ad density or other hall marks of a good user experience.
So we set out to fix our Google problem but at the same time, we resolved to think bigger and longer term and use this opportunity to create a better user experience, regardless of what Google was looking for.
So now you can judge the results for yourself. We have spent the last 12 months as a team of 25+ professionals reinventing Viewpoints. From March to June we removed 40% of the ads across the site. We improved the speed of the site by 3x. We moderated out 80,000+ reviews that did not meet minimum quality standards.
Unfortunately these changes had only a nominal impact on traffic.
So we decided it was time for a more radical approach."
Insightful. 8/10
Here's the full story: http://techcrunch.com/2012/03/03/how-google-panda-changed-our-business/
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Scooped by
Robin Good
March 3, 2012 10:17 AM
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From the article intro: "We know how hard the Google Panda update has hit some site owners.
As much as 87% are still suffering from the Panda update, 10% of you lost your jobs and many more are afraid to, tons of owners let people go and people even lost their homes.
Panda along with the recession and housing slump has not been fun for many.
I spotted this WebmasterWorld thread with someone who was a top top AdSense publisher, with a staff and a great life.
His site was hit by Panda and his life changed forever.
His story is both sad, uplifting and a bit scary."
Full story: http://www.seroundtable.com/panda-story-14825.html
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Scooped by
Robin Good
February 25, 2012 9:54 AM
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Robin Good: Search Engine Land celebrates one year of Google Panda with a cute infographic summarizing the Google algorithm traits and its history on the web over the last 12 months.
If you have not yet heard about Google Panda, and you have a web site, it is a good idea to start getting familiar with this stuff. It can save you lots of time and frustration.
7/10
Full infographic: http://searchengineland.com/google-panda-update-112805
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Scooped by
Robin Good
February 12, 2012 4:23 AM
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From the article: This is a guide on how to find and fix Google's Panda algorithm update, based on our Panda fighting experience at SEOgadget in 2011.
Key takeaways:
1) The world is not as it once was. Crap websites trying to masquerade as decent websites are being hunted down and sunk below the quality line.
2) Google owes you nothing. Tactics to just barely raise your quality enough to recover your rankings are unlikely to pay dividends. You may well find yourself a loser again the next time the quality bar is raised.
3) Google is judging you. Google is going to continue to raise the quality bar with future updates. When your competitors improve their websites, you will be weakest and in line for the chop at the next quality update.
Informative. 7/10
Full article: http://econsultancy.com/uk/blog/8583-how-to-identify-and-fix-google-panda
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Scooped by
Robin Good
June 22, 2013 1:34 PM
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MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.
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Suggested by
Giuseppe Mauriello
April 20, 2013 10:05 AM
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Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
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Suggested by
Giuseppe Mauriello
October 12, 2012 3:14 AM
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Robin Good: This is pretty interesting.
“Given the fact that Google updates impacted at maximum 12-13 percent of U.S. searches, how is it that 40 percent of SEOs and website owners are reporting an impact?”
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers?
PM Digital’s Clay Cazier proposes a method of measurement using Google Organic Click Turbulence and invites SEOs to participate.
"The purpose of his research was to determine whether Panda and Penguin actually had the negative impact reported by SEOs. Early in 2012, digital marketers were surveyed to determine which of Google’s search changes had affected their business. Fifty-four percent voted for Panda. In May, 65 percent of SEOs reported less traffic after April’s Penguin update.
Do opinion-based surveys reveal the true state of search after an algorithm change, though?"
...
Here is the hot take:
"This fear and doubt Google has put into organic with these updates has certainly resulted in increases in paid activity.
There may be an echo-chamber effect, where activity in forums and on blogs results in decision-makers moving budget to paid”
This is what most Savvy SEO's and webmasters have been saying all along. It has nothing to do with fear and uncertainty. Google pushed out the quality sites specifically to get the site owners to pay for clicks.
If you can afford to pay an SEO top dollar and afford to pay for premium content, you can afford to pay Google for clicks. If Google takes your $100,000 investment and pushes it to page 3 of results you are left with only one thing to do, pay for clicks."
Tom Foremski was right: http://googlepanda.masternewmedia.org/p/844989047/panda-is-not-an-accident-google-business-strategy-is-to-go-against-the-small-independent-publishers-zdnet
Read the full article here: http://searchenginewatch.com/article/2216573/Google-Panda-Penguin-A-New-Way-for-SEOs-to-Measure-True-Impact
(Thanks to Giuseppe Mauriello for suggesting this article)
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Scooped by
Robin Good
May 29, 2012 6:05 PM
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A newly granted patent describes a machine learning process that identifies features from known data sources to compare against unknown sources from very large data sets.
From the original article: "Google was granted a patent today that could be used to collect a seed set of data about features associated with different types of mushrooms, to “determine whether a specimen is poisonous based on predetermined features of the specimen.”
The patent also describes how that process could be used to help filter email spam based upon the features found within the email, or to determine whether images on a page are advertisements, or to determine categories of pages on the Web on the basis of textual features within those pages."
"This patent presents a way of examining features on a seed set of known pages, and developing comparisons of those features with features found on an unknown set to determing a classification of those pages based upon the examined features.
It also allows for the introductions of new features to be used while the classification process is ongoing."
Must-read. 8/10
Full article: http://www.seobythesea.com/2012/05/google-panda-patent/
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Scooped by
Robin Good
May 29, 2012 3:34 AM
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Barry Schwartz reports on SearchEngineRoundtable: "About a month ago, we polled our readers asking how they were impacted by the Google Penguin update.
We have well over a 1,000 responses and I wanted to share them with you. Keep in mind, those who were negatively impacted are probably more likely to take the poll.
That being said, 65% said they were negatively impacted by Penguin, while only 13% said they were positively impacted.
This is way more than the Panda update where only 40% said they were negatively impacted by the Panda update."
Full article: http://www.seroundtable.com/penguin-poll-15207.html
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Scooped by
Robin Good
May 20, 2012 2:32 AM
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Robin Good: If you have been wondering whether you have been hit by one of Google recent algorithm updates (Google Panda and Google Penguin), this in-depth article by Glenn Gabe provides lots of valuable insight and specific advice on how to verify whether your site has been hit by an algo update and specifically by which one. "Based on how Google rolled out Penguin and Panda recently, I’m finding it’s common for webmasters to be confused about which algorithm update hit their websites.
Penguin 1.0 and the latest Panda updates were so close that it’s easy to believe you were hit by one, when in fact, it could have been the other.
Use the techniques I listed in this post to help you determine which update really hit your site..."
Must-read. 9/10
Full article: http://www.searchenginejournal.com/penguin-or-panda-how-to-determine-which-google-algorithm-update-impacted-your-website/43751/
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Scooped by
Robin Good
April 30, 2012 2:46 PM
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Scooped by
Robin Good
March 24, 2012 6:09 AM
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From the article: "Since the Panda update, more and more people are trying to control their Google index and prune out low-quality pages.
I’m a firm believer in aggressively managing your own index, but it’s not always easy, and I’m seeing a couple of common mistakes pop up.
One mistake is thinking that to de-index a page, you should block the crawl paths. Makes sense, right? If you don’t want a page indexed, why would you want it crawled?
Unfortunately, while it sounds logical, it’s also completely wrong."
Informative. 7/10
Full article: http://www.seomoz.org/blog/logic-meet-google-crawling-to-deindex
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Scooped by
Robin Good
March 7, 2012 6:13 PM
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Robin Good: Andy Atkins-Krüger at Search Engine Land has written a very interesting and insightful report directed both at Google and at owners of multilingual websites which may have been affected by Google Panda.
According to the reasoning put forward in this article, there is a possibility that Google recent emphasis in requiring webmasters to adopt the canonical and hreflang tags for multilingual websites may be a rather clumsy Panda fix.
"Canonicals and Hreflang tags are visible on the page to Panda and say “Please leave me in – I’m not just a duplicate and have a specific local market purpose and this is the market.”
"Many large websites rely on machine translation (not a good solution for SEO at any time) and they are particularly affected by Panda.
Google, if you disagree with me, please explain why all of this extra coding is suddenly needed."
Insightful. 9/10
Full article: http://searchengineland.com/cutting-through-the-confusion-of-googles-guidance-to-multilingual-website-owners-113586
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Scooped by
Robin Good
March 3, 2012 8:36 PM
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From the article intro: "I wasn’t expecting this to come until early March, since the month isn’t even over yet, but Google has gone ahead and released its monthly list of updates: 40 changes for February.
While we’ll take a deeper look into the list soon, it’s worth noting right off the bat that there is a Panda update listed.
Late last week, in light of Panda’s one-year anniverary, I asked Google if the Panda adjustment from January’s list had been the most recent adjustment to Panda.
The response I received from a spokesperson was:
“We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines.
We also released a minor update to refresh the data for Panda.”
This was basically what the company said in January. Now, in today’s list for February, Google says:
“This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”
So between January’s and February’s Panda news, it sounds like Panda is more ingrained into how Google indexes the web than ever before, and may even be pickier about quality."
Here’s the full list in Google’s words: http://www.webpronews.com/google-algorithm-updates-announced-panda-gets-more-sensitive-2012-02
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). Here’s what Google says about its latest Panda-related change: Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web. This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals. Full article: http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078
Via Level343
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Scooped by
Robin Good
February 19, 2012 8:28 AM
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Robin Good: This is an excellent and thorough guide on how to find out whether you have been hot by Panda and on how to fix Google's most feared automatic penalization algorithm to date, based on the Panda fighting experience at SEOgadget in 2011.
From the article:
"Panda is about dealing with bad content, not bad links. Bad content comes in different flavours: duplicate, weak, thin and template.
Panda acts like a domain wide penalty: your whole site is affected and your good stuff is dragged down by your bad stuff.
Web crawler accessibility issues affect how search engines see, and therefore assess, your content.
Often, badly designed Information Architectures compound the problems with already weak content.
Large sites that have many pages, templated content and lots of sub-categories are the most at risk.
If you haven’t been monitoring and fixing your accessibility issues, as highlighted in Google Webmaster Tools, you are at risk."
Three key takeaways:
"1) The world is not as it once was. Crap websites trying to masquerade as decent websites are being hunted down and sunk below the quality line.
2) Google owes you nothing. Tactics to just barely raise your quality enough to recover your rankings are unlikely to pay dividends. You may well find yourself a loser again the next time the quality bar is raised.
3) Google is judging you. Google is going to continue to raise the quality bar with future updates. When your competitors improve their websites, you will be weakest and in line for the chop at the next quality update."
Highly recommended. 9/10
Full article: http://econsultancy.com/uk/blog/8583-how-to-identify-and-fix-google-panda
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Scoop.it!
![Google Panda vs Google Penguin: Which Are The Differences? [Infographic] | Google Penalty World | Scoop.it](https://img.scoop.it/WT_zThBvb549dVaCDV7bszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Google Panda Anniversary: The Full Update One Year Later [Infographic] | Google Penalty World | Scoop.it](https://img.scoop.it/oterwX2y9OgkAgT2xjPyLjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This is a really useful visualization of the impact of Google's updates on your websites. It allows you to see at a glance which updates had most impact and why.
The basic (free) plan allows for the checking of two websites - if you want more than that you have to upgrade to the Pro version.
Warning - the analysis of my main site had more red on it than the one shown above - and too many big red blobs really depresses me :-(
Register for a free account here: http://fruition.net/sem/user/register