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Scoop.it!
MaaS Pros Sunshinecoast's curator insight,
January 9, 2014 4:43 AM
"Why is the Google algorithm so important?"
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Scoop.it!
Robin Good's insight:
Claire Broadley, has a useful list of the top 50 Google penalization triggers which may cause a penalization for your web site. These are the most common reasons for Google to penalize your site and while the definite reasons for a penalty may not be all clear, the factors listed in this article definitely contribute to put you in the high-risk group. Useful. resourceful. 7/10 Full guide to Google most common penalty triggers: http://blog.kissmetrics.com/penalized-by-google/
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Robin Good: If you have ever been wondering whether Google ever makes algo decisions based on its own economic benefits, what Google Fellow Amit Singhal said at the recent opening keynote at SMX London should put your doubts to rest. "Singhal was adamant: “no revenue measurement is included in our evaluation of a rankings change.” Listening to him explain how excites he gets about search improvements and how changes are evaluated, you realize there’s no spin here. He’s absolutely telling the truth." (Source: SearchEngineLand) In addition, Dr Singhal illustrated in detail what is the process that each new additional algorithm goes through, before being adopted. Interesting. Informative. 7/10
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This last year Google brought a large number of algorithm changes to the table. Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land, some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. Consider this graph by Sistrix, created to describe where mahalo.com’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates:
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While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
Robin Good's insight:
If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know. In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles. What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:
The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it. Useful. Good summary. 7/10 Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide
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From
moz
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.
Robin Good's insight:
Google has updated its algorithms again yesterday, and by looking at the amount of changes in the SERPs this does not look like something minor. According to the research and analysis done by Dr Pete on the MOZ blog, the web sites that have been most affected are those that utilize in their domain name some of the keywords for which they are being searched for. These are called PDM (partial domain matches) and data shows that these have all been strongly affected. So, if you own a web site that utilizes some of your niche keywords in its name and have seen a sudden drop in traffic or earnings since yesterday, check out the thorough analysis that Dr. Pete has done and see for yourself what is really happening. From the article intro: "If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts: " Informative. Useful data. 8/10 Full article: http://moz.com/blog/early-look-at-googles-june-25-algo-update
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Robin Good: If you have been wondering whether you have been hit by one of Google recent algorithm updates (Google Panda and Google Penguin), this in-depth article by Glenn Gabe provides lots of valuable insight and specific advice on how to verify whether your site has been hit by an algo update and specifically by which one.
"Based on how Google rolled out Penguin and Panda recently, I’m finding it’s common for webmasters to be confused about which algorithm update hit their websites. Penguin 1.0 and the latest Panda updates were so close that it’s easy to believe you were hit by one, when in fact, it could have been the other. Use the techniques I listed in this post to help you determine which update really hit your site..." Must-read. 9/10
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An infograhic visualizing the 11 most relevant Google algorithm changes and updates that have "hit" website publishers during 2013.
Infographic: http://curation.nl/infographic-the-biggest-changes-to-google-search-in-2013/
To find out whether your website has been "promoted" or "handicapped" by anyone of these algo changes, please check the tools I reviewed here: