Google Penalty World

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.

This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)

Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.

Key take-aways from the video:

1) You need to fix on-page issues as the top priority

2) Penguin-based negative SEO is not possible

3) No need to delete links - Google is already taking care of that by devaluing those

4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)

5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.

6) Try always to look and be as "natural" as you can be. 

Must see. 9/10

Watch the video for a complete explanation: http://vimeo.com/42939368 

(Thanks to Nicoleta Leon for pointing me to this) 

From the article: "Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder):

“These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content.

Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports.

When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.”

Where To Find The Backlink URLs Report

The Backlink information is not easy to find."

Useful. 7/10

Here all of the information to find out more: http://searchengineland.com/google-analytics-backlink-report-120235