Google Penalty World
81.9K views | +0 today
Follow
Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
Your new post is loading...
Your new post is loading...
Scooped by Robin Good
Scoop.it!

Penalties Vs. Algorithm Changes: Matt Cutts Replies at SMX

Penalties Vs. Algorithm Changes: Matt Cutts Replies at SMX | Google Penalty World | Scoop.it

Search Engine Land reports from SMX Advanced in Seattle: "Is it a penalty? Or is it just a change to Google’s algorithm?


That’s been one of the hot topics in search marketing in recent months thanks to the Panda and Penguin updates, and it was one of the topics of discussion tonight at our SMX Advanced conference in Seattle.


During the annual “You & A with Matt Cutts” keynote session, Google’s web spam chief told Search Engine Land Editor-In-Chief Danny Sullivan that Google’s definition of a “penalty” is when manual action is taken against a site — and that Google doesn’t use the term “penalty” as much as they say “manual action.”


Cutts went on to say that neither Panda nor Penguin are penalties; they’re both algorithm updates.


He also mentioned — and this will be good news to many search marketers — that Google is considering offering a tool that allows web masters to disavow certain links, but that may be months away if it happens.


...


Other topics included why some spam reports aren’t acted on, whether Google+ and +1 votes are a strong SEO signal right now and much more."


Read the full report blog with all of the Q&A here:

http://searchengineland.com/live-blog-you-a-with-matt-cutts-at-smx-advanced-123513 


more...
No comment yet.
Scooped by Robin Good
Scoop.it!

How Google Algorithm Changes Are Evaluated, Tested and Tried: Amit Singhal Explains

How Google Algorithm Changes Are Evaluated, Tested and Tried: Amit Singhal Explains | Google Penalty World | Scoop.it

Robin Good: If you have ever been wondering whether Google ever makes algo decisions based on its own economic benefits, what Google Fellow Amit Singhal said at the recent opening keynote at SMX London should put your doubts to rest.


"Singhal was adamant: “no revenue measurement is included in our evaluation of a rankings change.


Listening to him explain how excites he gets about search improvements and how changes are evaluated, you realize there’s no spin here. He’s absolutely telling the truth."


(Source: SearchEngineLand)


In addition, Dr Singhal illustrated in detail what is the process that each new additional algorithm goes through, before being adopted. 


Interesting. Informative. 7/10


Full article: http://searchengineland.com/peeking-into-the-world-of-googles-algorithm-changes-with-google-search-quality-head-amit-singhal-121528 


more...
No comment yet.