Google Penalty World
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Google Penalty World
Google penalizations algorithms: From Google Panda, to Penguin, news, tools and resources
Curated by Robin Good
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Major Google Algorithm Changes and Updates for 2013

Major Google Algorithm Changes and Updates for 2013 | Google Penalty World | Scoop.it
Robin Good's insight:



An infograhic visualizing the 11 most relevant Google algorithm changes and updates that have "hit" website publishers during 2013. 


Infographic: http://curation.nl/infographic-the-biggest-changes-to-google-search-in-2013/ 


To find out whether your website has been "promoted" or "handicapped" by anyone of these algo changes, please check the tools I reviewed here: 





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MaaS Pros Sunshinecoast's curator insight, January 9, 2014 4:43 AM
"Why is the Google algorithm so important?"
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Removing Google Penalties: When and How the Link Disavow Tool Works

Removing Google Penalties: When and How the Link Disavow Tool Works | Google Penalty World | Scoop.it
Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.
Robin Good's insight:



If you have been hit by a Google penalty, whether "manual" or "algorithmic" here is some useful information for you.


Danny Sullivan reports on how the link disavow tool works and what you should expect from it, in terms of how much time it takes for the tool to process your submission as well as how much time you should wait to see some benefit to your site.


Useful info, clearly explained. Bravo Danny. 8/10


Full article: http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928



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What To Do When Google Doesn't Accept Your Reconsideration Request

What To Do When Google Doesn't Accept Your Reconsideration Request | Google Penalty World | Scoop.it
On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google.
Robin Good's insight:



Here is a detailed report by founder Lewis Sellers, of how his web agency in the UK, Pinpoint Designs, got hit by a Google penalty without having consciously done anything tricky, and how it gradually found a way to get this penalization revoked.


Key takeaways:


  1. Start by building up a list of all the links pointing to your website - This is extremely easy. Login to Open Site Explorer, Google Webmaster Tools and use other websites such as Ahrefs or Majestic SEO. ...

  2. Work to remove those links hard - Removing links isn't easy, there are numerous sites out there that will help remove links from you, but it's a fairly slow process. ...

  3. If you can't remove links - If you can't remove links, use the Google Disavow tool. That being said, don't use it unless absolutely necessary. ...

  4. Write good quality content - Show Google that you can write good content. Make sure that all the content on your website is unique, up to date and interesting...

  5. Spend time on your reconsideration request - Google must receive hundreds, if not thousands, of reconsideration requests each and every week. Rather than sending in a paragraph, spend some time telling them what you've done wrong and most importantly, be honest. Tell them why you think you've been targeted, what you've done to rectify it and how it won't happen again.

But there is a lot more useful stuff in the article, including all the steps taken, tools used and what to do if Google says no to your Reconsideration Request.

Interesting. Useful. Informative. Resourceful. 8/10


Full article: http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience



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How Google Algorithm Changes Are Evaluated, Tested and Tried: Amit Singhal Explains

How Google Algorithm Changes Are Evaluated, Tested and Tried: Amit Singhal Explains | Google Penalty World | Scoop.it

Robin Good: If you have ever been wondering whether Google ever makes algo decisions based on its own economic benefits, what Google Fellow Amit Singhal said at the recent opening keynote at SMX London should put your doubts to rest.


"Singhal was adamant: “no revenue measurement is included in our evaluation of a rankings change.


Listening to him explain how excites he gets about search improvements and how changes are evaluated, you realize there’s no spin here. He’s absolutely telling the truth."


(Source: SearchEngineLand)


In addition, Dr Singhal illustrated in detail what is the process that each new additional algorithm goes through, before being adopted. 


Interesting. Informative. 7/10


Full article: http://searchengineland.com/peeking-into-the-world-of-googles-algorithm-changes-with-google-search-quality-head-amit-singhal-121528 


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The Google Penalization Guide: Everything You Wanted To Know About It

The Google Penalization Guide: Everything You Wanted To Know About It | Google Penalty World | Scoop.it

Robin Good: If you are looking to understand more about Google penalizations, whether "algorithmic" (like Google Panda) or "manual", here is a great guide by David Harry to dive into.


Key sections in this guide include:


  • Have You Been Penalized?
  • What Can You Get Penalized For?
  • Diagnosing a Google Penalty
  • How to Deal With a Google Penalty
  • Dealing with Algorithm Changes
  • What Data to Keep for the SEO Doctor


Recommended. 8/10


Full article: http://searchenginewatch.com/article/2141098/Google-Penalty-or-Algorithm-Change-Dealing-With-Lost-Traffic 

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Google Penalizes Web Pages With Too Many Ads "Above The Fold"

Google Penalizes Web Pages With Too Many Ads "Above The Fold" | Google Penalty World | Scoop.it

From the article: "Similar to how last year’s Panda Update works, Google is examining sites it finds and effectively tagging them as being too ad-heavy or not.


If you’re tagged that way, you get a ranking decrease attached to your entire site (not just particular pages) as part of today’s launch.


If you reduce ads above-the-fold, the penalty doesn’t instantly disappear. Instead, Google will make note of it when it next visits your site. But it can take several weeks until Google’s “push” or “update” until the new changes it has found are integrated into its overall ranking system, effectively removing penalties from sites that have changed and adding them to new ones that have been caught."


From Google’s post on its Inside Search blog yesterday:


"We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.


Rather than scrolling down the page past a slew of ads, users want to see content right away.


So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.


Such sites may not rank as highly going forward.

Google also posted the same information to its Google Webmaster Central blog."


Read the full article: http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-page-layout-algo-108613 

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Search Engines Are Winning the War on Content Farms [STUDY]

Search Engines Are Winning the War on Content Farms [STUDY] | Google Penalty World | Scoop.it

Excerpted from the article: "Over the course of the last year, we’ve heard loud cries of protest after each of the updates from smaller site owners who felt they’d been unfairly penalized by Panda.


In retrospect though, as we’re heading into a new year, it does seem that Panda is accomplishing what it was meant to do.


Towards the end of 2011, on Webmaster Radio’s Webcology show, host Jim Hedger asked each of the Year in Review panelists what they felt the biggest search story of the year had been. Surprisingly, perhaps, Panda wasn’t really on the radar of some of the more recognized names in search as one of the bigger concerns of 2011.


In the Webcology chatroom, it was generally agreed among industry vets including Jill Whalen that sites hit by Panda, whether they realized it or not, time and again were found to have areas in need of improvement that very well could have contributed to their being snagged in the updates: duplicate content, thin or shallow content, overwhelming ad placement."


Read the full article: http://searchenginewatch.com/article/2135047/Search-Engines-Are-Winning-the-War-on-Content-Farms-STUDY 

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The Post-Panda Age: How To Build A Quality Website In 2012 - Direct From Google

The Post-Panda Age: How To Build A Quality Website In 2012 -  Direct From Google | Google Penalty World | Scoop.it

I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.

 

Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.

 

It’s about what you SHOULD BE doing.

 

I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you...


Via Martin Gysler
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Martin Gysler's comment, December 7, 2011 2:20 PM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment, December 7, 2011 3:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment, December 7, 2011 6:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.
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Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites

Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites | Google Penalty World | Scoop.it
MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been...
Robin Good's insight:



Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird.


The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches.


The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal. 


Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926 


FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816 


Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/ 




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Neil Ferree's curator insight, September 27, 2013 5:50 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.


If this article was useful, please share it.

jmwakasege's comment, September 28, 2013 8:27 AM
Thank you for the heads up, though we need content is the king in this era. With changes like this.
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Key SEO Factors to Optimize: Before and After Google Panda-Penguin

Key SEO Factors to Optimize: Before and After Google Panda-Penguin | Google Penalty World | Scoop.it
Robin Good's insight:



Here's an excellent visual poster illustrating the key differences between the type of SEO activities that were effectve back in the days before Google Panda and Google Penguin made their first appearances, and the ones that are appropriate and effective today.


Things have changed a lot in these last two years, and this visual diagram does a great job of reviewing and synthesizing what has really changed.


Whether you are new to web publishing or have a long established web presence, I think you will find lots of valuable information in here as well as many confirmations of things you thought but weren't sure of when it comes to SEO.



Up-to-date. Factual. Informative. Must-read. 8/10


Full visual poster: http://www.zealousweb.net/blog/new-approach-to-seo/


(Thanks to Marty Smith for finding this gem)





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Negative SEO: Turn Off Inbound Links You Don't Trust - But Not With Google

Negative SEO: Turn Off Inbound Links You Don't Trust - But Not With Google | Google Penalty World | Scoop.it

From the official announcement: "...we’re announcing the Disavow Links feature in Bing Webmaster Tools.


Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem "unnatural" or appear to be from spam or low quality sites.


This new feature can be easily found in the Configure Your Site section of the navigation."


Find out everything here: http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/06/27/disavow-links-you-don-t-trust.aspx



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What Makes This Change a Different One: How Google+ Could Kill Google Search Business

What Makes This Change a Different One: How Google+ Could Kill Google Search Business | Google Penalty World | Scoop.it

Nathan Safran writes at Search Engine Watch:

"There have been numerous instances in the past where users have been up in arms about the latest Google change, insisting they were moving on to other search engines.


Panda, while painful for many publishers ultimately proved itself to improve search results relevancy.


Google Instant and Preview brought with them cries of "SEO is Dead!" and vows to move on to greener pastures. All the while the needle hasn't budged on Google's market share.


But what makes this time different is this is the first time the credibility of their core search results are being called into question.


Without question, social is an important part of how online users will consume and spread quality content.


But it has to be integrated in a manner that doesn't degrade core search functionality, or worse, sully searcher trust in what is still the most utilized search engine in the world.


Because this, more than anything Google's core competitors can do to them, could prove itself to be the tossed pebble that brings the mighty giant to its knees."


Interesting, informative. 8/10


Read the full article: http://searchenginewatch.com/article/2141766/How-Google-Could-Threaten-Googles-Core-Search-Business 


(Curated by Robin Good)

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Google Panda 3.2 Update Confirmed

Google Panda 3.2 Update Confirmed | Google Penalty World | Scoop.it

"Google has confirmed reports of a Panda update with us.


[Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.


I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda."


Read the full article: http://searchengineland.com/google-panda-3-2-update-confirmed-109321 


(thanks to Giuseppe Mauriello)

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The New Google Conundrum | John Battelle's Search Blog

The New Google Conundrum | John Battelle's Search Blog | Google Penalty World | Scoop.it

John Battelle writes in his blog:

"Given that Google+ results are dominating so many SERPs these days, Google is clearly leveraging its power in search to build up Google+.


Unless a majority of people start turning SPYW (Search Plus Your World) off, or decide to search in a logged out way, Google has positioned Google+ as a sort of “mini Internet,” ..."


...“Google has decided that beating Facebook is worth selling their soul.”


...


"...If a large percentage of people are logged into Google and/or Google+ when they are searching for stuff, ...Google+ pages are going to rank well for those people.


Hence, I really have no choice but to play Google’s game, and tend to my Google+ page, be I a brand, a person, a small business…. are you getting the picture here?


If you decide to NOT play on Google+, you will, in essence, be devalued in Google search, at least for the percentage of people who are logged in whilst using Google."


Read the full article (and the comments below): http://battellemedia.com/archives/2012/01/our-google-conundrum.php

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Post Panda World: Your “How-To” Post Will Fail If You Don’t Use These Techniques

Post Panda World: Your “How-To” Post Will Fail If You Don’t Use These Techniques | Google Penalty World | Scoop.it

Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.

 

First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.

 

The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.

 

Now, I’ve got good news and bad news for you.


Via Martin Gysler
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